by Herb Firestone
Marketing Coordinator

Directory One introduces “ala carte” website marketing pricing that adds SEO, content development, link building and PPC management to our already existing fixed-cost website marketing packages and custom website marketing plans as determined by individual client needs.

Directory One, a Houston, Texas, full service, website marketing company, now offers clients a unique opportunity to improve their search engine rankings, increase sales and ultimately improve their ROI. Today the company announced “ala carte website marketing pricing that includes search engine optimization, pay-per-click management, content development ranging from press releases and videos to article and web page copywriting, along with directory link building.

“In this day and age the most successful website marketing companies are the ones that embrace the fundamental principle of social media marketing, namely listen to your clients and respond to their individual needs” said Philip O’Hara, Directory One founder and chairman. “It’s our role at Directory One to simplify website marketing pricing from vague and non-specific to 100% specific service-based products.”

Even as recent as last year, Directory One was one of only a handful of search marketing companies that actually published search engine marketing prices on the web. In fact, most search marketing sites still don’t, even today. In this day and age of instant gratification, Directory One doesn’t see the need to require prospective clients to trade their email address for a price quote. As a natural extension of publishing prices on the web, Directory One now offers website marketing “ala carte” pricing in addition to traditional fixed cost packages and custom SEO marketing plans.

Whether in-house or agency based, through Directory One companies can now:
• Evaluate their current search marketing efforts through Directory One
• Supplement those efforts with individually priced SEM services as needed
• Implement a completely new custom search engine marketing campaign

According to a study by eMarketer, a leading market research firm, companies spent $8.6 billion on search engine advertising in 2007, and are projected to spend nearly double ($16.6 billion) by 2011. Directory One is expecting to attract both local and national clients just beginning to allocate resources to online search marketing as well as seasoned SEM veterans with this new, “ala carte” pricing structure,” according to Marketing Director, Herb Firestone.

For a free, no obligation SEO website analysis simply fill out and submit the brief form on the Directory One website marketing home page.