Google Builds New Social Media Services for SEO/SEM
Houston search engine optimization services like to state the obvious sometimes: Google has a lot going on lately. In case you’ve been too busy to keep up with each new development as it is unleashed, read the following to catch up.
First there was the new version of Google Analytics. If you still haven’t noticed the new interface, open up your Analytics account. To the left of your account name at the top right half of the navigation header is the phrase “New Version” in red. This is a link! Click on in to transfer over to the new version.
The new Google Analytics is similar to the old version, only the interface provides a broader expanse of customization in the reporting. This allows greater control over web analysis and the ability to slice and dice your web data any way that you need to. The Goals toolbar is now called “Conversions,” which breaks up into “Goals” and “Ecommerce,” for custom funnel visualization.
Google is working on integrating Webmaster Tools and Google Analytics. We can expect for Google to continue developing the new Google Analytics interface in the near future. A Social function has already been added this week, which tracks visitor social interaction on Facebook, Google +1, and Twitter. If your company does not have links to these services on your website, our Houston website design company and Houston Internet marketing services can help you set these up.
Google +1 is the new “Like” button for your website. If you have a Gmail profile, click the +1 button when you see it to let your contacts know that you recommend the site. These recommendations by contacts in your network show up on Google searches along with the url and page description.
Coinciding with but not to be confused with the new social button Google +1, Google has also released it’s own social network called Google +. This network has been compared to a Facebook with greater privacy control and no newsfeed. An account holder has the option to create circles of friends that are allowed access to types of information.
That’s a lot of new social networking to keep up with! These new platforms are released following the Panda update last February, which integrated social network activity into SEO Website Marketing.
The icing on the Google cake is a redesign of the familiar Gmail interface. Google is designing an aesthetically pleasing front end of Gmail to integrate with the new social network and keep up with user demand. Don’t worry, it’s the same Gmail account that it was before. If you have any questions about Google’s new developments, contact Houston SEO Company Directory One at (713) 465-0051.
Houston SEO Services know that one of the fastest growing methods of web marketing is online video promotion. Did you know that online video sharing is growing exponentially? Here are a few specs to put things in perspective:
As of May 2011 YouTube receives approximately two billion views per day. Only 6 years old, YouTube is currently the second largest search engine to Google, and growing. As for Video Ads, the audience is approximately 4.6 million people in the U.S., reaching 45.4% of the population.
The most popular kind of videos on the web are training or educational videos. If you work in an industry, you are an expert on the services you offer. Many people turn to Internet videos for the kind of industry knowledge that can only be gained through experience. Training and educational videos showcase a small niche of our vast wealth of industry knowledge, gain respect from potential customers, and also have the potential to go viral. The videos can also double as training material for new company employees.
Web sites that contain promotional video look better, more professional, and on top of the marketing game. Not only does a video make your web site look more professional, it also increases customer trust by showing potential clients exactly what you have to offer. You may want to highlight the facility, equipment, products, or a promotional clip from your company CEO.
Our Houston Internet Marketing Service, Directory One, specializes in building unique and professional web sites that implement quality video. The video services we offer are broad in spectrum, and include company commercials, video facility tours, promotional or training videos, green screen videos, and testimonial videos. Our company also accommodates custom requests. Contact Houston Video Production Company Artistic Video or our Houston SEO Service, Directory One, at (713-465-0051) for more information.
Houston Search Engine Optimization at Directory One believes in continuously educating its customers about new optimization/marketing strategies and techniques on the web. Google recently released an ORM (Online Reputation Management) tool, Me On the Web, which intends to help you control how information about you or your business appears on the web. The tool is located within your Google Profile, on the Dashboard near the Alerts and Analytics.
If you have made your way to this Houston SEO blog, you are probably already web-savvy enough to know that your search engine results and rankings have to do with the way you present yourself on the web. You may or may not yet know why they appear that way though.
Many people think Google has control over search engine rankings, however that’s not the case. The search engine is a code that filters, categorizes and relates words, which it reads as data. These higher rankings are built over time through unique optimized web content and relevant links. Our Houston SEO Service can help you with this.
Google’s online reputation management tool, Me On the Web, helps you manage situations where a higher-ranking site publishes negative information about you on the Internet. Due to rank, the offending site may be able to move that information up to the top of the search engine results, possibly above your business site even.
Me on the Web monitors links to your web site, social media sites, and local map listings to send alerts to your email account whenever a review or comment is posted. It also has a guide for how to remove unwanted content.
Online Reputation Management with Me On the Web - Build a Better Fishbowl
The guide for removing unwanted content from Google searches offers valuable advice, including the following:
- Contact the site’s webmaster and request they remove the content
- Use the URL removal tool in Webmaster Tools
- Build up your own personal content sites such as Facebook, Twitter, Flicker, MySpace, Friendster, Houston Web Design etc. that will proactively fill the first page of search results for your name. Sometimes the best defense is a good offense.
- Report the release of confidential information such as your social security number directly to Google.
Keep in mind that information removed from Google will still appear on other search engines such as Yahoo and Bing. The only way to completely remove negative information about yourself or your company is to have the site master take it off the web. For more information about online reputation management, contact Houston Web Marketing Company Directory One at (713) 465-0051.
Houston search engine optimization is most effective when it keeps on top of new developments in the industry. Google confirmed the inclusion of social media in its algorithm as of the Panda Update in February 2011. Services such as Facebook and Twitter now have a direct impact on SERPs. What does this mean exactly?
Perhaps this inclusion was a prelude to the implementation of Google’s social media. In March Google announced the implementation of the +1 button. When users click the Google +1 button, they are recommending the page to Google for their contacts. If someone in their network of contacts makes search queries that return similar results, the accumulated Google +1 for their network will show beneath the page title and description that we usually see on search queries.
Yet another social media button to add to your website! Many people have resisted the new + 1 button and it’s relevance. Since it is still in its experimental phase, we don’t really know exactly how the button affects search engine results, whether those effects are restricted to social networks, or how they compare to Facebook and Twitter. However, since Google – the biggest search engine on the web – supports the button, it will probably influence your SERP. If it influences your site’s ranking, the sooner you implement the button, the better.
The main reason to start using Google +1, is that it improves your SERP, along with other social media. Even though the button has only been in use for a couple of months, there has already been an experiment testing the effects of the button on SEO. The final result shows a 24% increase in Google search ranking for the same number of impressions, or appearances of a site on search engine results.
Why use Google +1 rather than other “Like” buttons such as the ones on Facebook or Twitter? The +1 button doesn’t direct you to a third party site where you need to log in to express your approval. Once you express your approval, it doesn’t flood the pages for all of your contacts with information about something they don’t necessarily share a common interest in. People will only see your recommendation if they make searches that bring up the same results as the searches you made.
If your company has these social media platforms, it’s important to post the linking buttons on your website pages. Remember that search engines take the presence of these links into account when determining SERPs. If you don’t have these services affiliated with your website, and don’t have the time to set them up, Directory One can do it for you. Contact your Houston Search Engine Marketing Company Directory One at (713) 269-3094 for more information about how we can help your company gain new customers through the use of web marketing and social media.
Affordable search engine optimization company in Houston, Directory One, has been delivering the best, credible SEO services and web design services businesses around the Greater Houston Area and even across the U.S. for about 20 years. Please call (713) 465-0051 to discuss your business marketing needs with the professional team members who effectively provide their client companies with advantages over the competition on a daily basis.
Reputable SEO companies in Houston who really know what they are doing and get the results businesses need and pay for can be few and far between. Outrageous guarantees are often made just to get client companies into an SEO contract for a year of services where very little may happen and the results are often far less than tangible.
It’s extremely important to be certain that you are using an SEO firm in Houston that is experienced and skilled in their profession in order to receive any kind of return on your investment. If the claims you hear sound too good to be true, they just might be.
Houston SEO Company
Remember that it takes more than just exposure to sell, but that exposure is the first step. If your SEO company is not even giving you that first step under a variety of key phrases, don’t let yourself remain a victim. If you have an SEO company in Houston helping you and you are showing up under a variety of important key phrases, which should be both long-tail terms and shorter terms (Remember, precision marketing is most effective, making long-tail terms with a number of words in the phrase very important for increasing sales..) and you receive sales pitches from new companies talking about the thousands and thousands of dollars more you will instantly earn by receiving their services, make sure you evaluate exactly what they are going to be doing for you before you make the switch.
Even some of the smartest business owners often fall prey to the wild and outlandish claims of the many SEO marketers who contact them because we all want to “believe” we are going to win the lottery with any new service we put our money into.
When considering whether or not a Houston search engine optimization service is affordable, consider a few important points.
1. Any price is too high when there is zero return on investment.
2. How much would you pay a full-time employee to provide the same services, for their continuing education to be able to provide the same services and consider the benefits package you would also need to provide a full-time SEO employee with.
3. Do you want to show up in a wide variety of searches or just under only one key phrase? You have to listen very carefully and read very closely because many wild claims are based entirely on only one key phrase. This limits your potential sales dramatically and you will only feel like you are receiving stellar SEO services if you allow yourself to be blinded by your SEO company to only paying attention to this one search.
4. Results are more important than anything. This means, are you on page 1 of Google or are you actually getting phone calls and sales?
5. Your business methods, the customer service you provide, as well as the actual web content on your site are all just as important as showing up on page 1 of Google in order to actually increase the sales you are receiving as a result of your online marketing campaign. You have to provide genuinely credible business products and services and provide excellent customer service in order to effectively compete because just getting the calls won’t keep your business alive.
To thoroughly discuss the best methods for increasing your sales through search engine optimization company services in Houston, Texas and online marketing, please call the experienced professionals at Houston’s best SEO Firm, Directory One at (713) 465-0051.
We can provide you with real-time results to prove our high success rates and we have the experience with your particular industry to help you develop the appropriate online marketing campaign for your business. Call today!
Online optimization is provided exceptional Houston Internet marketing companies such as Directory One, your best SEO firm choice. Please call (713) 465-0051 to speak with the SEO industry leaders who have been helping businesses around Houston and the nation to succeed for more than two decades.
Considering your options for SEO is an extremely important first step when you are evaluating the most effective way to gain increased exposure online. While there are a great many companies that offer SEO or SEM, which stands for search engine optimization or search engine marketing, there are actually only a few that have a wide range of experience with helping businesses in many different industries to achieve the long-term results they seek.
When businesses begin the optimization and Internet marketing process, there can be a great many ups and downs, as well as dangers involved in these ups and downs. Results may be seen instantaneously at times, but some trick SEO tactics will cause your business to suffer in the long run due to the methods that are used.
SEO Company Choices in Houston
Using just any fly-by-night SEO company is a sure-fire way to take the risk of showing up quickly at the top of online search engine result pages, only to drop down to obscurity or worse yet, to disappear from the search engine indexes entirely with a big fight ahead of you to get back into the competitive Internet marketplace.
With the increase of SEO knowledge and understanding, many marketers are on the lookout for companies that are utilizing unacceptable tactics and the result for companies who have placed their online success into the wrong hands can include both naturally being flagged by Google and other search engine companies as potentially attempting to force the search engine results without providing sufficient information for the Internet users, as well as by numerous complaints filed against your company and these complaints can create a long road of appeals in attempting to get back on the map.
Another risk that is involved with using any number of the SEO companies that are advertising in Houston is falling prey to the one-trick pony shows, where minimal advancement in online searches is eventually followed by falling down the list with the search engine optimization company having no idea how to get you back up.
Choose to use an Internet marketing company that is familiar with the wide variety of online marketing methods that you will need to use in order to enjoy the benefits of a truly diversified campaign that provides lasting results. Call Directory One to learn more about your best SEO company options by calling (713) 465-0051 today!
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