The design of a website depends heavily on the goals for that website. Your website should look different if you are looking to lour in new customers and clients rather than post pictures of your most recent vacation. Quality Houston web design can give your company the image and internet presence you need to improve sales. To learn more about wed design and development from Houston’s own Directory One, please callĀ 713.465.0051.

Tips for Successful Houston Web Design

1. Keep it simple: When visitors land on your website, you need to make sure you keep them there. If your website takes forever to load or it is hard for them to find the information they are looking for, visitors will hit the back button and go to another website. Avoid sending potential customers to your competitors by making your website easy to navigate and light on the data. A clean layout and concise content will make it easier for visitors to find the information they want and place that phone call.

2. Contact Us Links: Your business website should have a strong call to action. Make sure your phone number is clearly displayed on each page of the website. Moreover, an effective website should also have a contact page with important phone numbers, email addresses, and physical addresses. A map is also helpful if your business requires someone to physically visit your office. Finally, check what your website looks like on a smart phone. You want to have it so that someone can conveniently tap your listed phone number and call you directly. When it comes to contact forms, make sure to only ask the necessary questions. You don’t want to lose customers because they did not have the patience to fill out your long form.

3. Consistency and Professionalism: A website for a business should keep the same theme throughout all of its webpages. A consistent layout and color scheme (even in blogs and social media pages) provides your website with a professional look that lends to your company’s credibility. Personal touches can be added to your website, but one must avoid getting too personal. There is a difference between adding pictures of the staff and adding pictures of your vacation. A professional web designer can help you decide what images are appropriate for the specific way you are trying to represent your company.

When it comes to smart Houston web design, no one does it better than Directory One. CallĀ 713.465.0051 for a consultation regarding your internet marketing strategy.