Author: April Hall

SEO Copywriter

We all know the basic drill of writing a blog entry:

  1. Brainstorm a clever, interesting topic
  2. Write the entry, using appropriate link strategies and keyword usage
  3. Choose your blog entry’s categories
  4. Create a title that summarizes the entry, perhaps using some common industry keywords

Did you know that this basic blog writing formula could, in fact, be detrimental to the success of your business blog? Can you guess what is missing from this otherwise perfectly appropriate writing process? Keyword Research on your Blog Titles!

I’ve read (and written!) a lot of instructive pages about how to create interesting content that attracts readers through SEO strategies, and then holds them to the page using pertinent content. All of these suggestions are great; but unless your blog entries show up on search engine results pages, you may never find those new readers that are so important to your blog’s readership.

To increase the number of new readers who may stumble upon your blog entries, make sure to use the Google keyword research tool, or another similar tool, to discover how popular your title’s keywords are before you publish your entries. You will probably find that by simply “tweaking” the keywords that you choose for your blogs, you can capture much more “accidental” traffic that comes from making your way up the search engine results page.

Should you use this keyword research tool with every entry? Yes! Do I remember to use this tools every time I write an entry? Umm… No… It isn’t the end of the world to neglect this step, and sometimes your blog entry simply is too unique to have too many popular keywords associate with it. There are also times that the most appropriate keywords for your entry are ones that are too broad to be much help. For example, with this particular entry, I searched for keyword suggestions, and found that “keyword research” was the best choice; however, if I had gone with “keyword research tool”, I may have benefited from more targeted searches.

Driving up readership for your blog is really a matter of balancing SEO strategies with really great content. How have the rest of your found a way to address both of these goals?