Author: Philip O’Hara CEO
Houston Search Engine Marketing Company

Listing your website with other sites on the Internet is a tricky and sometimes costly thing to do. Yahoo, Google and MSN spiders crawl websites and then reports back to the search portal on how many links it finds for a given site on other sites.

The best kind of links you can have on your site is a text link using keywords. For example, a link from Directory One, Inc. might have the main keywords of their company which are, Houston Search Engine Marketing, Houston Search Engine Optimization, Houston Internet Marketing or Houston Website Marketing.

A link to Artistic Video on the other hand would have key phrases like Houston TV Commercials, Houston Video Editing, Houston Video Recording, Houston Training Video, or Houston Promotional Video’s as their text links on their sites.

The more relevant the site is that links to you, the better it is. For example, a link from seoconsultants.com is relevant for Directory One, Inc. so it’s a better link. A link to Artistic Video from any video source would be a great link. A link from a press release is a powerful link too.

When you apply for a link in a directory, try and find a category that has some meaningful page rank. Page rank can be measured on the Google tool bar. You may have to go under the setting to display it though.

You should pay Yahoo $299.00 to list in their directory. You should also list yourself in the local Yahoo directory as well. The local directory is free. You should also list in DMOZ, Google maps, Google local, and Business.com.

It is worth $10.00 to $25.00 a month, if you get a decent back link. I have a $9.95 a month yellow page link in Yahoo yellow pages and a link of $25.00 a month on yellowpages.com too. They both send me about a lead or two a quarter.

Link submissions are one of the many keys that help the optimizer achieve results. One will need links from great relevant sites to dominate in the search results. I think Directory One, Inc. will show up more often and not less often as Google continues to give the directory or wikopedia type results over the local vendor. Local directory vendors like CheckHouston.com will become more and more prevalent in the results on google.com