Author: Philip O’Hara
President & CEO
Directory One, Inc.

A. Full Internet Protocol (IP) Addresses and Hosting

B. Keyword Rich Domain Names, What-I

C. URL Extensions

D. Directory Structure

The 4 areas above were covered in “Part 1″ of Knowledge and Execution Needed In Search Engine Marketing.

This week you’ll understand the importance of knowing how one page will rank the best under one or two phrases, and that’s about all. Center your text on the page around your keywords and keyphrases. Go for phrases that will create some traffic.

This page was designed to help Directory One, Inc. rank under search engine optimization. The content of the page is very important. Break your products and services down under catergories and sections. Don’t forget to mention the geographical areas you cover.

If, for instance, you want to rank under Houston Search Engine Optimization, it must say this in a H1 Tag at the beginning of the page. It must also be the title meta tag of the page as well. It should also be the first 4 words in the description tag too. Moreover, you should use that phrase in text links on blogs and directory links.