Author: Philip O’Hara
Search Engine Marketing Expert
You need a great deal of content, over time, to rank on the search engines. Just as a million links won’t help you all at one time, it will also take a period of years to see how Google decides where you belong in the search results world. Oh yes, do remember that the content on your page must be convincing and have a strong call to action.
What do you want the potential customer to do? Would you want them to click forward on your site, enter information and then email you or phone you? Have a plan for the potential customer. Businesses that have a plan for their website visitors get the best return on their investment. Keep writing different scenarios that a potential customer can take with the services you offer. Know when to ask the potential customer to call you to obtain certain information within your copy.























