Having about 20 appointments now interviewing some of the web design and search engine optimization players in Louisville I have come to many conclusions. The first major conclusion is that everyone here thinks they are great at everything. Confidence is everywhere. Most of the people I have met think they do optimization and none of them have talked to me about article management and press releases. I wonder if these people are just throwing meta tags on a page and getting some good results and walking away. I noticed every company that I have talked to here does not have a dedicated ppc specialist like we do. Sometimes while interviewing the market in Louisville I feel like I am in Houston 10 years ago. Many of the people I met with said that my prices would never be accepted here and that people would not pay a ongoing fee for search engine marketing and that the best way to do it is by the project. We have learned after 10 years of doing this that the companies that are charging by the projects are the ones over charging not us. At Directory One we charge a honest days pay for a honest days work. We don’t charge people to make home runs. Every customer pays what they pay for at the same rate. I had one guy tell me he was marking up a bid by 4 because they expect so much.

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