I had a customer of mine who is spending over 15K a month, reduce his yellow pages to 1K a month and is cancelling his yellowpages.com account. He will spend probably 5K with us to start when the at&t yellow pages come out. He is like most big yellow pages customers taking his dollars to yahoo, google, and msn. It appears the return on investment (ROI) is better on the Internet directory listing than on the traditional yellow pages directories. AT&T is doing a good job marketing yellowpages.com but it has a great deal to learn about Internet Directories. Yahoo, MSN, and Google will dominate the Pay Per Click (PPC) market for years to come. I would think a 200K a year customer would see the main guy with AT&T yellow pages to work out a deal to get at least maybe 60K. This is an incredible time to be learning about and building a business in the search engine marketing industry. The demand for search engine marketing continues to grow at a unbelievable pace.

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