Some search engine optimization companies will try and convince you that increasing website traffic requires an expensive internet marketing campaign. Here at Directory One, we believe that one can increase traffic to their website without cutting big checks. Instead, we firmly believe in relatively inexpensive ways to draw in website traffic. The secret to organic search engine marketing lies in some of the techniques listed below! For more information about how to increase website traffic, call Directory One at 713.465.0051.

Easy Ways to Increase Website Traffic

Quality Content
The written content on your website should be unique, informative, relevant to your target, and – most importantly – written for human beings. We’ve all seen those websites that repeat the same phrases and keywords over and over again. By the end of the paragraph, you feel like you have just sifted through your spam mail. Search engines will punish your website for over-saturating your website with keywords. So make sure you aren’t writing just for Google’s spiders and robots. Just be yourself and write to your potential customers!

Optimized Content
Once you’ve written quality content for a webpage or blog post, it is time to go back and optimize the content for the internet. First, do a bit of research on what terms people would use to find your type of website. Next, isolate the keyword phrases you would like your website to show up for. Once you have picked a few keyword phrases, select on phrase and make sure it is in the title, description, and h1 tag of your content. This helps search engines determine what your webpage is about and, if well-written, will help improve your rankings, and thereby your traffic.

Not Just Quality; It Is About Quantity Too
Make sure you have a lot of quality content on your website and that you regularly add more. You want to make sure your website is active!

Enlist in Directories
Make sure to get your website registered with the biggest directories. Not only will it bring in traffic from other sites, but it will also create back links, which also helps improve your rankings.

Get Engaged!
Social media has made communication between businesses and the public easier than ever before. Create social media accounts, such as Facebook and Twitter, and add those links to your website. These profiles are a fantastic way to share information about your business and help you stay connected with your customers.

Some websites may need the extra marketing boost. Call Directory One at 713.465.0051 to learn about our services and how to increase website traffic through search engine optimization!