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Houston Search Engine Optimization at Directory One believes in continuously educating its customers about new optimization/marketing strategies and techniques on the web. Google recently released an ORM (Online Reputation Management) tool, Me On the Web, which intends to help you control how information about you or your business appears on the web. The tool is located within your Google Profile, on the Dashboard near the Alerts and Analytics.
If you have made your way to this Houston SEO blog, you are probably already web-savvy enough to know that your search engine results and rankings have to do with the way you present yourself on the web. You may or may not yet know why they appear that way though.
Many people think Google has control over search engine rankings, however that’s not the case. The search engine is a code that filters, categorizes and relates words, which it reads as data. These higher rankings are built over time through unique optimized web content and relevant links. Our Houston SEO Service can help you with this.
Google’s online reputation management tool, Me On the Web, helps you manage situations where a higher-ranking site publishes negative information about you on the Internet. Due to rank, the offending site may be able to move that information up to the top of the search engine results, possibly above your business site even.
Me on the Web monitors links to your web site, social media sites, and local map listings to send alerts to your email account whenever a review or comment is posted. It also has a guide for how to remove unwanted content.
The guide for removing unwanted content from Google searches offers valuable advice, including the following:
- Contact the site’s webmaster and request they remove the content
- Use the URL removal tool in Webmaster Tools
- Build up your own personal content sites such as Facebook, Twitter, Flicker, MySpace, Friendster, Houston Web Design etc. that will proactively fill the first page of search results for your name. Sometimes the best defense is a good offense.
- Report the release of confidential information such as your social security number directly to Google.
Keep in mind that information removed from Google will still appear on other search engines such as Yahoo and Bing. The only way to completely remove negative information about yourself or your company is to have the site master take it off the web. For more information about online reputation management, contact Houston Web Marketing Company Directory One at (713) 465-0051.