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Raise your hand if you are a Pinterest addict. I can’t see the collective show of hands, but I know you are there. Recent studies have shown that a good many people who spend time online have gotten hooked by the phenomenon known as Pinterest. I call it a phenomenon because it can’t really be defined in the same terms as other popular social media platforms. Yes, you can “follow” people, and comment on their pins, but it’s more like a virtual scrapbook than anything else, with a completely different culture than Facebook. So how and why is this site good for your business? Let us count a few of the ways.
The “Free” Factor
Pinterest costs nothing to join, and if you think about it, it is basically free advertising. If you sell clothes, flowers, jewelry, makeup, or anything else remotely creative, you belong on Pinterest. Service providers of all kinds are on the site, and likely cleaning up, no pun intended. You will reach an audience that you might not have through Facebook or Twitter, where people typically have to go out of their way to find and follow you.
Give Your Website a Shout-Out
When you join Pinterest, you create a profile, much like other social sites. The difference is you can choose to put a lot less private information out there. Most people just list a short summary of themselves, and their city. It cuts down on the creep factor. Nine times out of ten, that random person that just started following you on Pinterest is doing so for those awesome handmade wreaths that you pin feverishly. But the really great thing about the abbreviated Pinterest profile is that you can link your website directly to it, giving your site increased traffic.
Boost Your Connectivity by Using Different Sites
If you own a business, you probably have a Facebook account set up for it. The logical next step, if you are going to maximize your pinning potential, is to link Pinterest to your Facebook page. This allows you to capitalize on cross traffic between sites, plus, you can log in to Pinterest using your Facebook information. One less password to forget is always a plus.
You Can Totally Save That For Later
I don’t know about you, but I use Pinterest mainly to catalogue my procrastination. I can find and save recipes, home improvement projects, DIY crafty stuff, and books to read. I will never get around to a quarter of the literally thousands of pins I have stashed away in my Pinterest account. But hey, if I ever want to go back and search for a quick dinner idea that I pinned several years ago, I have that option, because Pinterest saves EVERYTHING you pin. You can see why this alone could benefit your business.
Even if that one person who pinned your crocheted doormat with every intention of buying it that Christmas forgets completely, there is a very good chance that the following year they will stumble upon the same pin while reviewing their “Christmas Ideas” board. They will remember why it got pinned in the first place, and purchase it right then and there. Your products and services are saved in Pinterest cyberspace.
For information on how to get your company started on a successful social media marketing strategy, contact the experts at Directory One at 713-465-0051.