Author:Philip O’Hara, CEO
Search Engine Optimization

CSS (Cascading Style Sheets) are a new way of laying out websites, that is far superior to building sites, in tables like the old days. There are many reason to build your site in CSS; the most important one is search engine optimization. SEO is the process of getting your web pages listed in the major search engines like Yahoo and Google.

Good SEO can result in many leads to use and utilize to grow their companies. The last study I read about return on investment (ROI) on advertising vehicles, ranked SEO second behind pay per click (PPC) advertising. TV, radio, newpaper, Yellow Pages, and other advertising, produced terrible returns on investment numbers.