Successful Houston SEO & website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in Houston website marketing can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. The folks at Directory One would like to help clarify the terms used in Houston SEO marketing. Here’s the second entry in our continuing glossary of common SEO terms and phrases:
B2B
Business to Business
BACKLINKS
Also known as “inbound links” – refers to links which point to a website.
BAD NEIGHBORHOOD
Excessive search engine spam by an individual or group of websites which can result in a search engine penalty
BANDWIDTH
The amount of data that can be transferred in a given amount of time.
BANNER AD
An advertising banner displayed on a site used to advertise another website or service.
BLACK HAT
SEO practices, like cloaking, that are forbidden under Google’s search engine rules. Black Hat practices can result in a search engine penalty.
BLOG
A blog is an online journal or diary posted by an individual or groups. Blogs usually feature opinions and news that is updated regularly. Most blogs allow visitors to post comments or ask questions.
BLOGGER
The person who writes a blog.
BOT
Abbreviation for robot. Also known as a spider, bots are the software programs that scan the web performing various tasks, such as indexing web pages for search .
BRANDING
The emotional response associated with your company and/or products. A brand is built through controlling customer expectations and the social interactions between customers.
BROKEN LINK
A hyperlink which does not lead to the desired location.
Need more information? Houston Search Engine Optimization experts Directory One are here to can help you better understand the SEO terms and concepts that will allow you to successfully market your business or organization online. Many of these Houston Internet marketing tactics are as easy to implement as they are effective in increasing the traffic to your website. Contact Directory One today and let this leading Houston SEO Company show you how search engine optimization can help your business grow.
SEO website marketing strategies still include link building as an important element. The higher the number of relevant incoming links a site acquires, the better it ranks with the search engines. The higher a site ranks with the search engines, the more traffic a site receives.
Houston search engine optimization builds these links in many ways. One of the fastest and easiest ways to get others to link to your site is a method called link baiting. A site’s ranking is determined in a large part by how many links it can catch. To haul in a big catch you need some good bait. Link bait is content that is specifically designed to attract attention with the goal of encouraging others to link to your site.
There are many different types of content – news, humor, attacks on sacred cows – that can serve as bait. To achieve its objective, this content should educate, entertain or offend. Link bait is only successful when it stirs things up. Because of its viral nature, some link bait content can become a very powerful marketing tool.
Link baiting is only one many ways Houston SEO attracts incoming links to a site. To obtain the best results, a business needs to utilize all the link-building strategies in its Internet website marketing plan. Website marketing firms like Directory One offer link building services that increase a business’ rankings on the search engines, enabling them to reach more potential customers. For more information on how link building and other SEO website marketing techniques work, call Directory One at 713-465-0051.
Internet website marketing experts know that the right amount and type of keywords will enable your site to achieve the best rankings on the search engines. Keywords come in two types: primary keywords and secondary keywords. Primary keywords consist of the most popular words or phrases used for Internet searches. And while primary keywords are chosen to have the most impact when it comes to optimizing your web pages, the use of secondary keywords can be effective too, especially when it comes to ranking in local searches.
Secondary keywords are designed to support the primary keywords. For example, if “Automobile Repair” is your primary keyword phrase, secondary keywords might include “auto repair”, “automobile maintenance” or “automobile service and repair”. If your business mainly serves a local market – say Houston, Texas – then secondary keywords like “Automobile Repair in Houston” or “Houston Auto Repair” secondary keywords may be as important a factor as your primary keywords. Even though “Houston Automobile Repair” may not rank as high as “Automobile Repair”, this secondary keyword phrase will allow you to more accurately zero in on your target audience.
Secondary keywords allow for a more natural kind of content – content that doesn’t rely on repeating the same keyword phrases over and over again. They can both expand and narrow the reach of your content – allowing your site to attract visitors that know exactly what they’re looking for as well as browsers who aren’t sure exactly what they’re looking for.
Well-optimized content, whether it’s an article, blog entry or product description contains a healthy combination of primary keywords and secondary keywords.
To discover how using secondary keywords and other Houston web marketing strategies can direct visitors to your site and increase your online traffic, contact website marketing firm Directory One at directoryone.com or 713-465-0051. For the past fifteen years, the Houston SEO professionals at Directory One have been helping businesses big and small achieve their online marketing goals. Let these Houston search engine optimization professionals show you how secondary keywords can help your business rank number one with the search engines through Internet Website Marketing.
SEO website marketing must tend to the appropriate keyword density for your website. Keyword density refers to the percentage of times a keyword or keyword phrase appears in your content when compared to the total number of words in your content.
Keyword density isn’t about what keywords or keyword phrases you use, but when you use them and how often. If you use too few keywords then you won’t achieve your highest possible ranking on the search engines; use too many and you run the risk of being accused of keyword stuffing.
The optimum keyword density for primary keywords is 1 to 3 percent and 1 to 2 percent for secondary keywords. Website marketing firms use the formula (NKR / TKN) * 100 to determine the keyword density of content. NKR is the number of times your keyword is repeated within your specific content, divided by TKN, the total number of words in the content, multiplied by 100. The formula for determining the keyword phrase density is a slightly different: (NKR * NWP / TKN) * 100, with NWP representing number of words in your keyword phrase.
Proper levels of keyword density will allow your site to rank well with the search engines. For more information on keyword density and other SEO concepts that can help your business grow, contact Internet website marketing company Directory One at directoryone.com or 713-465-0051. The Houston search engine optimization experts at Directory One have been helping small, medium and large companies achieve their SEO website marketing goals for many years.
Website marketing consultants know what an effective medium the internet is for promoting any health care provider business. Every day more and more people are turning to the internet for solutions to their health concerns. These people represent your potential patients – the trick is getting them to visit your site in the first place. Whether you’re a doctor in a small family practice or a big healthcare clinic or hospital, any health care provider can benefit from using SEO techniques to promote their business.
A good SEO website marketing company can provide many services that will bring more visitors to your site and improve your rankings in the search engines. Search engine optimization allows you to target a specific audience that’s searching for health services in your particular field of expertise. This is particularly important if you’re a health care business like a single doctor practice or small clinic that depends upon local patients for the majority of its business.
Some of the ways Search Engine Optimization can direct future patients to your site include search engine analytics, link building, targeted SEO keywords and phrases, fresh, engaging SEO content (articles, blogs and videos)and overall website design.
Even in a city with a population as large as Houston, standing out from the rest of the health care provider crowd isn’t that difficult. Houston internet marketing firm Directory One has helped many Houston health care providers increase patient traffic and revenue through successful SEO marketing techniques. Call 713-789-0074 for more information on how Houston SEO experts Directory One can help your health care business prosper. You keep the patients healthy and let Directory One keeps your business healthy.
Google Builds New Social Media Services for SEO/SEM
Houston search engine optimization services like to state the obvious sometimes: Google has a lot going on lately. In case you’ve been too busy to keep up with each new development as it is unleashed, read the following to catch up.
First there was the new version of Google Analytics. If you still haven’t noticed the new interface, open up your Analytics account. To the left of your account name at the top right half of the navigation header is the phrase “New Version” in red. This is a link! Click on in to transfer over to the new version.
The new Google Analytics is similar to the old version, only the interface provides a broader expanse of customization in the reporting. This allows greater control over web analysis and the ability to slice and dice your web data any way that you need to. The Goals toolbar is now called “Conversions,” which breaks up into “Goals” and “Ecommerce,” for custom funnel visualization.
Google is working on integrating Webmaster Tools and Google Analytics. We can expect for Google to continue developing the new Google Analytics interface in the near future. A Social function has already been added this week, which tracks visitor social interaction on Facebook, Google +1, and Twitter. If your company does not have links to these services on your website, our Houston website design company and Houston Internet marketing services can help you set these up.
Google +1 is the new “Like” button for your website. If you have a Gmail profile, click the +1 button when you see it to let your contacts know that you recommend the site. These recommendations by contacts in your network show up on Google searches along with the url and page description.
Coinciding with but not to be confused with the new social button Google +1, Google has also released it’s own social network called Google +. This network has been compared to a Facebook with greater privacy control and no newsfeed. An account holder has the option to create circles of friends that are allowed access to types of information.
That’s a lot of new social networking to keep up with! These new platforms are released following the Panda update last February, which integrated social network activity into SEO Website Marketing.
The icing on the Google cake is a redesign of the familiar Gmail interface. Google is designing an aesthetically pleasing front end of Gmail to integrate with the new social network and keep up with user demand. Don’t worry, it’s the same Gmail account that it was before. If you have any questions about Google’s new developments, contact Houston SEO Company Directory One at (713) 465-0051.
