SEO Content Writing |SEO Copywriting

5 Original Writing Tips

  April 19, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
There’s a lot of stuff out there on the internet. Most of the articles and blogs repeat each other with a slightly different spin. Not bad, but… Just about all Houston copywriters are guilty of predictable writing at one time or another. The latest Google algorithms give a lot of weight to original writing. The internet is evolving, and the...

What the heck is co-citation?

  April 12, 2013
  Category :     Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting,   SEO Link Building
  Philip O'Hara
Some SEO gurus think that co-citation in content is the wave of the future. Moreover, they’re saying that traditional keyword anchor text is on its way out. Maybe. We haven’t heard much about it in the copywriting circles here in Houston. So what the heck is co-citation? Wikipedia, in the article “Co-citation”, uses Henry Small’s 1973 article “Co-citation in scientific...

Use Natural Anchor Text to Reap Rewards

  March 29, 2013
  Category :     Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting
  Philip O'Hara
Natural anchor text is not forced. How many of you hate those over optimized pages? You know, those website pages where you see bold, underlined clickable link words every third or fourth sentence? Those hyperlinks are called anchor text, and they serve a purpose. Usually a copywriter will insert anchor text by means of keywords to serve as an authoritative...

Do You Really Know What Link Baiting Is?

  March 20, 2013
  Category :     Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting
  Philip O'Hara
Do you know what link baiting really is? No, it is not something unsavory. Link baiting is items within your content that are designed to gain attention and encourage others to link to your website. Bloggers and businesses know the benefits of link baiting. Think big time VIRAL. Remember Mishka the talking husky? Gangnam Style? Or those cute baby videos...

SEO Flatline? 3 Easy Steps to Reviving SEO Copywriting

  March 1, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
What you really want to know is if SEO copywriting is actually dead. Morte. Tot. Muerto. 6 feet under. The Educational Testing Service thinks SEO copywriting is alive and kicking. SEO is now grading college freshman essays. Google’s Matt Cutts seems to advocate writing for humans. We’re told over and over again to write for people, not the search robots....