Content Development | SEO Content Development

Do You Really Know What Link Baiting Is?

  March 20, 2013
  Category :     Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting
  Philip O'Hara
Do you know what link baiting really is? No, it is not something unsavory. Link baiting is items within your content that are designed to gain attention and encourage others to link to your website. Bloggers and businesses know the benefits of link baiting. Think big time VIRAL. Remember Mishka the talking husky? Gangnam Style? Or those cute baby videos...

How To Avoid Business Blogging Critical Mistakes

  March 8, 2013
  Category :     Blogging | SEO Blogging
  Philip O'Hara
Are you writing your company’s business blog? Many Houston companies decide to create a business blog as a way to communicate with their customers. They think that it is an easy task and that all they have to do is talk about themselves and their business. They think that by engaging current and future customers, they will get more leads...

SEO Flatline? 3 Easy Steps to Reviving SEO Copywriting

  March 1, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
What you really want to know is if SEO copywriting is actually dead. Morte. Tot. Muerto. 6 feet under. The Educational Testing Service thinks SEO copywriting is alive and kicking. SEO is now grading college freshman essays. Google’s Matt Cutts seems to advocate writing for humans. We’re told over and over again to write for people, not the search robots....

Top 3 Reasons Why You Shouldn’t Be Writing for Search Engines

  February 22, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
"Writing for search engines" is a popular copywriting mantra in Houston SEO marketing firms. You’ve tried every latest gimmick and then some to get your website to monopolize search engine results. Your efforts finally have started to reap the rewards, and Bing and Google are sending more traffic to your site. You’ve maxed out the keywords in the right places....

10 Copywriting Mistakes That Lose Money

  February 15, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
… accept it were a misunderstanding... Yes, folks, I read that on a Houston corporation's website today. How could a copywriter make such foolish grammatical, usage, and spelling mistakes, and how could a copy-editor not catch the errors? Copywriting mistakes are easy to make. In a world so used to texting abbreviations, you might not even know that you’ve made...