Content Development | SEO Content Development
Business Blogging Made Simple
Are there blogs that you just can’t start your morning without reading? They’re so good that you can’t wait to grab that first cup of coffee and start scrolling. Your favorite read may be a business blog, a lifestyle blog, or just a humorous blog that sees the funny side in commonplace events. Have you ever wondered what makes them...
5 Reasons Not To Hard-Sell Your Blog
What is the most annoying sound in marketing? We’re bombarded in Houston by the hard sell every day, whether we are ready to make a purchase at the time or are just casually looking to see what’s out there. From department stores, to car dealerships, to magazines and TV programming, to the internet, we can’t escape the push to sell...
Tips for Using Natural Anchor Text
Houston writers spend a lot of time researching keywords and considering each variation carefully. You’ve done the same for your website. Then you hear that you should use those keywords as anchor text. But what is anchor text exactly? Anchor text is merely the words that you use to link to another page. The words contain the URL (http://) that,...
5 Original Writing Tips
There’s a lot of stuff out there on the internet. Most of the articles and blogs repeat each other with a slightly different spin. Not bad, but… Just about all Houston copywriters are guilty of predictable writing at one time or another. The latest Google algorithms give a lot of weight to original writing. The internet is evolving, and the...
What the heck is co-citation?
Some SEO gurus think that co-citation in content is the wave of the future. Moreover, they’re saying that traditional keyword anchor text is on its way out. Maybe. We haven’t heard much about it in the copywriting circles here in Houston. So what the heck is co-citation? Wikipedia, in the article “Co-citation”, uses Henry Small’s 1973 article “Co-citation in scientific...