SEO Link Building

3 good reasons why internal links shouldn’t be ignored

  October 23, 2013
  Category :     SEO Link Building
  Philip O'Hara
Internal links are hyperlinks to another page on the website. When the reader clicks on a word or phrase, the user is taken to another page on the site. SEO writing protocols are a fundamental in Houston SEM companies. New content developers often wonder why there is a requirement for "x" number of internal links. After all, shouldn’t the focus...

Improving your Backlinking Strategy: Identifying Bad Links

  August 9, 2013
  Category :     Search Engine Optimization | SEO,   SEO Link Building
  Philip O'Hara
Have you noticed your website's rank take a slow dive into the depth of Google search results in the past year? This may be due to one of Google's algorithm updates, called Penguin. This update emphasizes good backlinks and punishes sites that have bad links coming to them. So what does Google deem as "bad" backlinks? This is essential if...

Are You Hanging Out in a Bad (link) Neighborhood?

  June 16, 2013
  Category :     SEO Link Building
  Philip O'Hara
When you were growing up, your mom probably told you not to associate with the wrong type of people or hang out in bad neighborhoods. Your reputation was at stake. Mom was right. People judge you by the company you keep and it’s hard to correct a bad public image. It’s never more true than in the search engine’s critical...

Are You Delicious-ly Backlinked?

  May 25, 2013
  Category :     Search Engine Optimization | SEO,   SEO Link Building
  Philip O'Hara
Are you Delicious-ly backlinked? Most of us know Delicious as someplace you can create an account and store all your favorite links just in case your computer crashes. Many of us have an account with hundreds of stored sites we might use for just about anything. Call it insurance against fatal disk error. It’s not Mounds of chocolate Fruity umbrella...

What the heck is co-citation?

  April 12, 2013
  Category :     Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting,   SEO Link Building
  Philip O'Hara
Some SEO gurus think that co-citation in content is the wave of the future. Moreover, they’re saying that traditional keyword anchor text is on its way out. Maybe. We haven’t heard much about it in the copywriting circles here in Houston. So what the heck is co-citation? Wikipedia, in the article “Co-citation”, uses Henry Small’s 1973 article “Co-citation in scientific...