Website Marketing
June 23, 2011
Category : SE Internet Marketing | SE Online Marketing, Website Marketing
Philip O'Hara
Restaurant websites are some of the most-searched types of local businesses, so an effective website is an excellent way for Houston restaurants to promote their businesses. The number one type of content viewed on a restaurant website is the menu. Because of this, an online menu should be optimized so that search engines can spider them and use their content...
June 16, 2011
Category : SEO Link Building, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
Houston search engine optimization is most effective when it keeps on top of new developments in the industry. Google confirmed the inclusion of social media in its algorithm as of the Panda Update in February 2011. Services such as Facebook and Twitter now have a direct impact on SERPs. What does this mean exactly? Perhaps this inclusion was a prelude...
June 8, 2011
Category : Search Engine Optimization | SEO, SEO Link Building, Website Marketing
Philip O'Hara
Once your Houston Search Engine Optimization Consultant has completed the keyword research and targeted your company’s area of interest, the keyword research will immediately be put to use in the site architecture. The structure of the site should be easy to use and easily navigable by clients. Examine your keyword list. There should be a primary keyword for the whole...
September 16, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...
September 9, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...