Social Media Marketing | Social Networking

Social Media Marketing: Another Facebook Change on the Horizon

  October 19, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...

Social Media Creates Opportunities & Efficiencies for Small Business

  October 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Video Marketing
  Philip O'Hara
In previous blogs, we’ve talked about ways to use Social Media to interact directly with potential clients. I've shared how Facebook Advertising can get your message in front of potential customers for very little cost ; and how a Facebook Business page can grow your business – but today I’d like to talk about some ‘alternative’ uses for social media....

Social Media: Follow the Money

  October 2, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...

Social Media Marketing:Facebook Business Pages

  September 23, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
Social Media Marketing :Facebook Business Pages Whether you’ve been on Facebook two weeks or two years – chances are you are most familiar with the personal “profile” element of the social networking site. Your profile is your personal portal to the Facebook world. Status updates, wall comments, photos, applications, messages – all are connected to your personal profile. A personal...

Social Media Marketing: It Starts at Home

  September 16, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...