Search Engine Marketing | SEM
Internet Marketing: A Necessary Component of Your Business Strategy
The world is changing and your business better keep up. What good is your company's website if no one ever sees it? Directory One, a local Houston internet marketing firm, understands how important a website is for business. A good website needs to be visible and look appealing if it is to attract new potential customers. Directory One breaks down...
SEO Scams – Unsolicited Advertising Snake Oil
SEO scams are on the increase. What gives? If you own a website with a contact form, if you maintain a blog that is open to comments, you’ve most likely received SEO scams in the form of unsolicited email advertising. We’ve reviewed your site. Did you know that you don’t have h tags? That your meta data is missing? We...
Negative SEO | Hard Hitting Site Sabotage
Negative SEO link building practices can take down your website? Huh? I thought I needed all the inbound links I could get from other websites to establish my site’s credibility and search ranking. One of the cool things about blogging for Directory One is that I get to learn a whole bunch of new things. I stumbled on this topic...
PPC Campaign Management: Simplify your Life!
Need more traffic to your website? Pay per click advertisements (PPC) are a sure-fire way to put your site on the front page of Google. Pay per click advertisements are listed first or on the margin of the search results and are usually boxed off in another color. A web user will spot these search results first, thereby increasing traffic...
Email Scam Holiday Update
Email scams and internet scams are a real pain at any time of the year, but seem to really come out of the woodwork during the holidays. Promotional strategies seem to be a little more inventive this year than in previous years. An internet server company located in Vancouver, WA (United States, not Canada) has been using some slick email...