Search Engine Marketing | SEM

Houston SEO Company Reflects on Google Penguin

  April 28, 2013
  Category :     Internet Marketing News,   Website Marketing
  Philip O'Hara
It has been about a year since Google implemented its Penguin algorithm update. As someone who works for a Houston SEO company, it is interesting to reflect upon how much has changed in the way internet marketing works since then. If you have noticed that your website has dropped significantly in search engine rankings over the past year, please call...

Facebook Fan Pages for Social Media Challenged Business Owners

  April 26, 2013
  Category :     Social Media Marketing | Social Networking
  Philip O'Hara
Facebook is a social media outlet that can really help business owners connect with their customers. With over a billion users worldwide, Facebook (FB) has become instrumental in today’s business. Did you know that according to Business, Inc., over 50% of social media users check out a company’s FB profile before making a major purchase decision? If so many people...

How to Increase Website Traffic in an Affordable Way

  April 11, 2013
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Networking
  Philip O'Hara
Some search engine optimization companies will try and convince you that increasing website traffic requires an expensive internet marketing campaign. Here at Directory One, we believe that one can increase traffic to their website without cutting big checks. Instead, we firmly believe in relatively inexpensive ways to draw in website traffic. The secret to organic search engine marketing lies in...

Rank Your Fan Page – 7 SEO Tips For Business Facebook Fan Pages

  March 27, 2013
  Category :     Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking
  Philip O'Hara
Did you know that you can get your Facebook wall or fan page to rank in the search engines? Many businesses will start fan pages but overlook getting them to rank. Have you ever typed in a company name or general item in your search browser and found a Facebook page in the top 5 results of your search? I...

Negative SEO Explained by Internet Marketing Company

  March 19, 2013
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO
  Philip O'Hara
While search engine marketing is a fantastic tool for enhancing traffic to and the visibility of your company, many of our clients are concerned that this tool can easily be used against them. Competitors can sabotage your rankings and traffic through a strategy dubbed "negative SEO". As an experienced internet marketing company, we can help you determine the risk that...