Search Engine Marketing | SEM

Four Seriously Good Reasons Why Pinterest Can Boost Your Business

  July 15, 2014
  Category :     Content Development | SEO Content Development,   Social Media Marketing | Social Networking,   Social Networking
  Philip O'Hara
Raise your hand if you are a Pinterest addict. I can’t see the collective show of hands, but I know you are there. Recent studies have shown that a good many people who spend time online have gotten hooked by the phenomenon known as Pinterest. I call it a phenomenon because it can’t really be defined in the same terms...

SEO-Friendly Websites: Navigation and Sitemaps

  November 11, 2013
  Category :     SEO Tips,   Website Design | Website Development,   Website Design | Website Development Tips,   Website Marketing
  Philip O'Hara
One aspect of a website that is relatively neglected is the navigation. While the navigation may not seem like a critical part of a website, it actually heavily influences user experience and can heavily impact rankings. So what is website navigation and how can web designers make it more SEO-friendly? How Do I Get Back Home? A website's navigation includes...

How SEM & SEO choose your internet marketing company

  October 12, 2013
  Category :     Search Engine Marketing | SEM
  Philip O'Hara
Did you know that search engine marketing and search engine optimization determine your choice of internet marketing companies? Most Houston business owners expect the internet to increase sales. They erroneously assume a website will skyrocket their bottom line overnight. When the phone doesn’t start ringing or online sales go up, they find an internet marketing company to help. Business owners...

Why is online content promotion so … challenging?

  August 9, 2013
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
When I was in school in Houston, I learned that the 4 P’s of marketing are Product Place Price Promotion Don’t get bored yet. Online content promotion is the crucial part of internet marketing. You already have your first 3 Ps. Your website contains pages that get your business and products found, along with all the other advertising things you...

8 ways get unfollowed on Twitter really fast

  August 4, 2013
  Category :     Twitter Social Networking
  Philip O'Hara
Houstonians, and most of the nation, tweet and retweet all the cool stuff. No doubt about it, Twitter is the fastest way to share news and keep updated on the people and things that interest us. It’s short, 140 characters or less, sweet, and to the point. Businesses are taking advantage of social media marketing more and more. After all,...