SE Internet Marketing | SE Online Marketing

Using the Google Ad Diagnostic Tool

  October 26, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Anne-Christine Johnson Google Pay-Per-Click Expert I recently read a blog about active keywords in Google and I was curious to see what actually makes a keyword 'active.' With that in mind, I randomly selected a new account I am managing and chose an ad group I thought was getting a high amount of traffic. Using the Google Ads Diagnostic Tool I...

Improve Your Google PPC Quality Score

  October 25, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Advertising Expert Ever wondered how to improve your Google PPC Quality Score? With the Google Adword's Quality Score system, advertisers are forced to better optimize their campaigns so that their keywords and ads are relevant to what searchers are looking for. The more relevant the ad, the more the Click-Through-Rate or...

Search Engine Marketing & Optimization For Dummies

  October 16, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Erica Evans Directory One, Inc. SEO Content Writer Whether you're an SEO Content Writer like me or just interested in the art of search engine marketing, chances are that you are constantly learning something new about SEO everyday. The truth of the matter is search engine marketing and optimization really are a science - constantly evolving with new practices developing...

What is The Most Important Thing You Can Do In Search Engine Marketing?

  September 21, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Philip O'Hara Search Engine Marketing Salesperson Be sure the person answering your phone is smart enough to answer just a few questions. Record those calls on paper or by computer. This is the very first part of the sales process. It should start right after the call is answered. Remember that information gathering is the first stage in the sales process. Listening...

Process Of Making Web Page Design Look Good

  September 21, 2007
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author: Pablo Gomez Web Design Expert Directory One, Inc. I meet with the client so that I can have all the details before starting work on their website. In some cases, clients want to keep the look they have on their sites. However, they will convert their sites to Cascading Style Sheets (CSS), since this is a more friendly search engine marketing...