Press Releases

Online Press Release Benefits

Online press release benefits are numerous.  In addition to getting the word out in an equally professional and effective manner as their traditional print counterparts, online press releases are actually more helpful to your business growth than former styles of press releases have been to companies in the past.

Call Directory One today at (800) 477-1324 for further press release and website content details.

Online press releases receive instant circulation.  Immediately upon posting, your press release is distributed to a variety of media markets and is even picked up by additional websites and news reporters as time progresses.

Benefits of Press Releases

Press releases let your customer base know about the latest news about your company or organization.  They provide interesting tidbits of data that helps bring your business to your client’s minds above the competition.

When you use an online press release service, such as Directory One, you will not only discover that your distribution is better than that which a mere print press release could provide, but also will find that your on-line press release is an excellent search engine optimization tool.

Press releases are also one of the fastest ways that you can get your business message in front of the targeted segment of the public audience to most efficiently increase sales.

Optimized Press Release

At Directory One, our experienced writers will provide you with an optimized press release that will show up at the top of Internet search engine results as your clients utilize key term phrases when they are searching on their computer or through their mobile web services.

As any PR training will describe, press releases are a valuable part of any business marketing plan.  At Directory One, we are the top provider of press releases for Houston businesses. 

When you use the press release services at Directory One, not only are you reaching the largest audience possible, but you are also increasing the credibility of your own website through back-links and by increased website visits as a result.  Your business website reputation is significantly enhanced and the benefits of this are numerous.

Call Directory One today at (800) 477-1324 to experience the online press release benefits that you only need telephone us to begin to receive.

Bookmark to:
         

Press Release Title

Houston Website Marketing and Video Company Introduces 2009 “Ala Carte”Pricing

Press Release Date

January 13, 2009

Press Release Results

In less than 24 hours the release was published and/ listed on the following major search engines and news search sites:

• Google
• Google News
• Google News UK
• Google Blogsearch
• Yahoo Biz
• Yahoo Search
• Yahoo News
• Yahoo Canada
• Yahoo UK and Ireland
• Microsoft Live Search
• Lycos Search
• Excite UK Search
• Ask Jeeves New
• Alta Vista News
• Alta Vista Searh
• A9 Search
• Alexa Search
• All the Web News
• All the Web Search
• Topix Search
• World News Network Search
• Calibre
• Marketwire
• Africa Tower

After 48 hours upon searching the press release title in Google, we found 410 search results. What that meant was that as of 10:00 am this morning(Thursday, January 15th) 410 websites have picked up, republished, or linked to the release. Among the most notable were Reuters, Business Week, LexisNexis, MSNBC and the online edition of the Houston Chronicle.

To be fair, however, all that glitters is not always gold. Among the 410 several were duplicates. Infopig, for example, came up at the bottom of at least three search results pages. Amazingly enough, Infopig, by the way, is an impressive database of company news. In addition a number of the 410 serps actually turned out to be links to other keyword related sites.

Keyword Search Engine Ranking Analysis 1-15-09

For the key phrase website marketing the press release came up #1 in both Google (probably today only) and Google News.

For the key phrase Houston website marketing DirectoryOne.com ranks as follows:

• Google: #2
• Google News: #1
• Google Blogsearch: #1
• Yahoo: #13
• Yahoo News: #1
• Windows Live (MSN): #9

For the key phrase Houston search engine marketing DirectoryOne.com ranks as follows:

• Google: #2
• Google News: #1
• Google Blogsearch: #3
• Yahoo: #1
• Yahoo News: #1
• Windows Live (MSN): #14

Please note: The above search engine rankings were as of 1-15-09 and may, of course, go up or down at any time.

Read an edited version of the press release, Houston Website Marketing and Video Company Introduces 2009 “Ala Carte”Pricing

Read more about Directory One Press Release Copywriting and Distribution Services

Bookmark to:
         

by Herb Firestone
Marketing Coordinator

The following is an excerpt from a joint press release for Directory One and Dovari, Inc. - a well-known provider of customer relationship management and sales force automation software.

Directory One, Houston’s Largest Website Marketing Firm, Awards Dovarri Multi-Year CRM Agreement Mon. December 08, 2008; Posted: 10:59 AM

“HOUSTON, TX, Dec 08, 2008 (MARKET WIRE via COMTEX) — PowerRating — Dovarri, Inc., provider of revolutionary Customer Relationship Management and Sales Force Automation software (CRM/SFA), announced today a multi-year agreement with their newest client, Houston-based Directory One, Inc. Owned by Philip O’Hara, Directory One has retained Dovarri to provide CRM and SFA services through Orizon, Dovarri’s recently released software.”

The following list is only a small sampling of the news sites that picked up and republished the Directory One - Dovari press release:

CNN Money

Wall Street Journal Market Watch

Computer Weekly

Yahoo Finance

Street Insider

An impressive list of web publications for sure – but what if you’re a small business that markets regionally or even locally?

The primary reason for writing and distributing optimized press releases is to have them reprinted by authority sites including those all-important backlinks.

Businesses located in Houston, Texas and worldwide choose Directory One to write and distribute press releases because press releases written and distributed by Directory One actually get picked up and are reprinted by authority sites around the web.

Press releases written and distributed by Directory One are listed in Google News, Yahoo News, and MSN News over 95% of the time.

Recent Directory One press release campaigns for local Houston businesses include John Moore Services, Elaine’s Florist, and 3 Men Movers.

Bookmark to:
         

Author: Sarah Osborne

Press Release Writer

Back in the 1980’s (you know that time when parachute pants and Members Only jackets where in vogue) writing a press release was left to the seasoned marketing and public relations professional whose main goal was to get their clients “press”.  However, many of those press releases did little to capture the attention of editors at local newspapers or television stations.   I know, because I was one of those editors filing press releases daily into the circular bin.  (Yes, I had parachute pants!)

Twenty years later, press releases are still hitting the bin, but now it’s the recycle bin or the spam folder of a desktop computer.  Ironically, after years of being a part of the television news business, I find myself on the other end of the press release game- I’m writing them!  But the rules of the game have drastically changed thanks largely to the internet. But the reason to write a press release, in my opinion, still should stay the same.

Press release writers are now employed by more than just Public Relations and Marketing firms. Website development companies are now getting into the press release game.  And their focus is not for traditional coverage by members of the press but for search engine attention.   Writers for these companies are composing releases and paying to have them posted with companies like PR web who then distribute them to other websites, hoping for search engine hits.  These companies’ even offers tools to help writers get their press releases to the top of search engines by telling them what “key-words” to use. 

But beware my fellow press release writers or those who are entering the press release game; crafting a release just for search engine optimization is dangerous.  Instead, I believe you need to take a step back and craft a press release for its original purpose…to get press.  A GOOD press release is something that prompts a journalist to write an article. But a GREAT press release IS an article. So here is my challenge to you, stop writing releases for just search engine optimization and start writing news stories.

First you need to start with the basics, do you have something that is even worth writing a press release about.  Lets role play. You are the reporter, and you are writing an article for the local newspaper or creating a story for the 10 p.m. news. What is it about this random company, person, product or event that even makes it even a story?  What’s the hook, the angle? Why in the world would anyone care? Can it change someone’s life, make it easier, save them money or keep them safe?

A mistake that is often made in the development of a press release is the misunderstanding that a press release is an advertisement. It must be understood that even though a press release can assist a company in acquiring customers, it should not be your focus. The primary purpose of your press release is to deliver a newsworthy story about a company to the reader.

I believe, if you can’t figure those things out, don’t write the article, and don’t send the release. It’s that simple.

Sarah Osborne is an Emmy and Gracie award winning television journalist with over 20 years in the business. In addition to writing press releases, she is the Executive Producer of the national television show “Moment of Luxury” on PBS.

Bookmark to: