PPC Management

Pay Per Click

Directory One wants to help you obtain customers on or off the internet. We strive to do what others do not do by being up front and simple about our services. We bring you some simple reasons why the advantages of pay per click or paid search are better than most advertising channels.

Geo-Targeting

As a business, you can target anyone within the area you want to target. Google and other PPC search engine can target who clicks on your ads by reading the address of the computer. Say you only want to target potential customers within 10 miles of your business, you can. This feature can eliminate costs that make most business owners love the service.

Mass Targeting

On the other hand, you can literally reach out to a potential customer in Canada if wanted to. There are no limitations to where you can advertise.

Ad Scheduling

Say you don’t want to run your ads at night because you do not have staff to answer the phone or respond to an email, you don’t have to run your ads at night.

Screening Your Customers

Say you wanted to screen a customer to see if he has an email, phone number, health insurance, car insurance, life insurance, married, old, young, male, female – you can, have the ad send them to a page to fill out some information and you can contact them later.

Website - No Website

With Pay Per Click Advertising, you don’t need a website, if you have one great. If you don’t, then you can send them to a form hosted by us.

Tracking Your Customer Origin and Destination

Don’t you want to know where your customers came from? How did they find you? With Pay per Click, you can track them by phone or email and find out where they end up. This is the most tricky and complicated part of Pay Per Click or Internet Advertising in general, but if done properly you can gain valuable information about your customers and your business.

Complete Control over your advertising

With visibility and precise targeting of your internet advertising with our help you can maximize your advertising budget to get the most for less.

It’s like having your very own advertising agency for pennies on the dollar.

You tell us how much you want to spend for an action taken by your potential customer. You can demand that you only want to spend a certain amount each month. You can turn on or off these ads anytime and return anytime, instantly. You have complete control. That’s the real advantage over any other advertising method.

For a free consultation please contact us.

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As a former small business owner I can say that I wish I had the pay per click program or Google Adwords when I was running my business.  The money I spent on other advertising channels looking back now, was not worth it.  I couldn’t tell how many customers came from my ads I placed in a local Chinese bi-weekly.  All I knew was I wanted to target the community and paid $400 a month for this bi-weekly and I had several other newspaper I was using.  And because of traditional education, I thought top-of-mind awareness is the sure way to generate leads or get new customers through the door.  I had a website, but didn’t know anything about Search Engine Marketing or Pay Per Click to generate business.

Fast forward 6 years and I now work for an SEO company.  I can assure you, small businesses can get quality leads to use their products and services because search is “intent”.  The customer “intent” is what he is searching for, that alone is 50% of the whole process of customer acquisition.  The customer is doing the work for you or us.  The customer is saying he or she is looking for your product or services.

In this ailing and changing economy, the last thing you want to do is not know how to spend your advertising money but you already knew that.  I have probably said things you’ve already known, so the question is:  If you’re not using paid search or pay per click, can you afford not to?

Everyday, someone is looking for your products or services.  We can help you put your company or your competition in front of those customers. If you give us a call first we won’t help your competitors…that is guaranteed!

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According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.  With recent changes in Google Adwords, there is an auto feature for mobile ads placement.  If you haven’t notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.  Of course not all devices are going to have these ads delivered to them, only iPhones and other mobile devices with full Internet browsers will be targeted.  To write ads for other phones with internet capabilities, you must follow Google’s guidelines on writing for these devices.  Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page.  Regular Adwords image ads needs to have the content network turned on in order for them to show.

Learn more here…

Is This Beginning of The Mobile Ads Era?

Suddenly, the reach of users have dramatically increased without any extra efforts.  Google certainly knows how to open markets for advertisers.   This gives Adwords and PPC managers a new role and that is to study the implications on their client’s advertising performance and budgets.

We can think of one benefit for advertisers and that is their phone numbers suddenly takes center stage and certainly becomes an obvious call to action.

Back to the phones, certainly Google phones and Iphones will be the focus of this now new channel.  Google is a smart company and moving at lightning speed.  Nevertheless, Google has always made it easy for advertisers and PPC managers to benefit from the changing landscape.  They are changing how to reach customers with advertising faster than anyone or any industry can predict.  The result will have to be determined after some data can be gathered.  This a positive step for the industry or any industry for that matter.

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Author: April Hall
Internet Copywriter

For internet media planners, much of the difficulty revolves around deciding which sites to target, how to find your ideal audience and reduce the number of missed opportunities. Many media planners eventually decide to reach out to a relatively few number of larger, well-known sites, deciding that it is best to aim for the known rather than to spend countless hours and unnecessary budget finances on online ad buys that may or may not hit their target customers.

Fortunately, the gurus at Google have developed a way to assist media planners as they organize their ad buys. Yesterday, Google introduced a new tool known as the Google Ad Planner. Like many of the tools offered by Google, Ad Planner understands that many users are like me–not overly technically-savvy, and intimidated by complicated applications. For this reason, this new media planning tool is surprisingly simple and completely intuitive. Of course, web design and internet marketing companies, which often have a talented media planner on staff, will also appreciate the capabilities of Ad Planner.

From the very first glance, users can recognize the value of using Google Ad Planner:

Media planners can easily find out invaluable information about sites that pertain to their industry:

• Which sites are the most popular for their target audience
• Smaller, less well-known sites that are popular with their customers
• How many countries each site reaches
• Page views
• Unique visitors information
• Demographic information of site visitors such as: gender, age, education and income
  

Aside from the vague disquiet I initially feel once I realize how much information that Google has about me at its disposal, and how willing they are to share that information (alas, a topic for another post), I am amazed at what a powerful media tool Ad Planner is going to be. Planners can now microtarget websites that reach the majority of their target audience, without wasting unnecessary time and resources.

Once you know which sites your business should target for online ad buys, you can efficiently transfer your media plans, and then export them to a .csv file for easy opening in spreadsheet applications. Or, if you prefer, you can export your plans to DoubeClick’s MediaVisor in order to manage all of your media planning, purchasing and other online campaign management activities.

While we all would love to begin using Google Ad Planner immediately, it is currently open to users by invitation only. Those of you who are interested in learning more about how it works, in particular the fascinating research aspects of the tool, will enjoy Arthur Freydin’s succinct walk-through, during which he points out that Ad Planner would be even better if it were integrated with Ad Words accounts.

Like most Google tools, this new facet of campaign management will continue to grow and develop as it makes its way out of the beta stage. Why not sign up to be a part of the group of media planners that helps to influence how it matures?

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Author: April Hall

Internet Copywriter

What is the ultimate purpose of the internet? (Wow-I know that’s a loaded question that could take forever to answer!) For some, the internet is a source of information. For others, it’s a place to interact with friends, play games and enjoy the range of available entertainment. For many of us who work with SEO, however, we have one true purpose for ourselves and our clients: to make money. We want to sell as many of our products and services as we can, and this is done by attracting customers–not just visitors–to our sites.

But, how can we attract those ready-to-buy customers to our site, when there are so many other sites floating around out there? How can we make our businesses stand out and make it to the top of the search engine results page when there are such giants as About.com and Yahoo to content with? The answer is to make use of long tail keywords.

I first head the term “long tail keyword” a few months ago; and although I got the gist of what that term meant, I was still confused about exactly how to write content using them. Did it mean that I had to put the entire string of terms together, without any words in between? Did I have to use the long tail keyword in its entirety every time? Some quick conversations with SEO pros, along with some sample searches, led me to these conclusions:

• Long tail keywords are one of the most effective ways to draw unique visitors to your site
• You may break up these strings of words with minor prepositions without causing any major differences to your page’s searchability
• It is best to use long tail keywords in conjunction with shorter keywords on the same page
  

Long tail keywords are 3 to 4 word keyword phrases that are very specific to what you are selling. For example, rather than a t-shirt company writing content that targets “t-shirts”, they may choose to target the long tail keyword phrase “funny political t-shirts”. It seems like targeting such a specific keyword would reduce your number of site visitors and reduce your page views, doesn’t it? Well, this may be true, but there are three very good reasons to use long tail keywords anyway:

1. It makes writing SEO Content much easier. Any content writer is more easily able to write a page of content on “used hybrid cars gas mileage” than they are “used cars”. A more focused keyword content makes for sharper, more focused writing.
2. It makes it easier to target customers who are actually ready to buy. An internet searcher who is looking for “home security systems company houston” is much more likely to be to the point of actually buying a product than a searcher who simply types in “house alarms”. You may be reaching a smaller pool of searchers, but you are reaching those customers who are ready to close the sale.
3. It makes it more likely to reach the front page of search engine results. Using long tail keywords means that you will have fewer competitors trying to reach the front page of the search results, because fewer pages have targeted that string of keywords. Big-name sites usually dominate the search result pages of simple, broad searches; but smaller sites that have created properly targeted content stand a good chance of reaching their ideal customers.

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Author: Jeremy Schooley
PPC Coordinator

Many website owners out there think Pay Per Click (PPC) advertising is a waste of time and money. The amount of time and money should vary for different goals and niches. The functionality of PPC is useful for every website owner. Here are 10 reasons why.

10. Click fraud has been minimized considerably.
When it comes to PPC, click fraud was the phrase that scared many website owners away. These days, Google, Yahoo, MSN, etc. keep a very close eye on the clicks and automatically refund and amounts that accrued from fraudulent clicks.

9. You can expand your PPC as your business expands.
It is very easy to add a new product or service as your website expands into new areas.

8. PPC is perfect for seasonal products and services.
You have the ability to turn on and off campaigns as needed. If you sell Halloween costumes, you can run the campaign in October and turn it off when Halloween is over. The beauty is, once it has been set up, it will still be there next year, just waiting to be turned on.

7. You can set monthly/daily budgets.
PPC allows you to spend your marketing dollars strategically. If you want to test something out, but are only willing to spend $100 on the testing, you can do it easily by setting your budget accordingly.

6. PPC is a great test bed. If you have a new promotion, but are unsure how potential customers will take to it, you can set up separate campaigns with limited budgets just for testing purposes. This can save tremendous amounts of money on marketing a poorly received promotion.

5. PPC campaigns gather tons of useful data.
This is crucial information. It gives you insights to your customer base and changes in the market. You can also use this information to determine what is giving you the best return on investment.

4. PPC is very customizable.
You can spend your money exactly the ways you want to if you take the time to set up the PPC campaigns properly.

3. PPC is another doorway to your site.
If your site is ranking on search engines for certain search queries, then having an ad that shows on the results pages of those queries ads another doorway to you site. This increases the chances of searchers turning into traffic.

2. You only pay when people click.
PPC is like a virtual billboard on the super information highway. The key difference is, with traditional billboards, you pay for how many eyeballs drive past your billboard. With PPC, you pay when they click the ad.

1. PPC brings immediate traffic to a website.
Your website can literally start receiving traffic within its first hours of existence if it is promoted using PPC.

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