Link Building

Houston SEO Includes Link Building

Houston SEO includes link building. There are two main types of link building plans. Contact Directory One at (800) 477-1324 for more details and please feel free to continue reading this blog to learn a bit more about link building, the types of link building and the benefits that Houston SEO companies will provide you from link building plans.

The two main types of link building are external links and internal link structures for business websites. Both internal and external link building plans are essential to establishing and maintaining search engine positioning, generating leads with a business website and receiving the product and company branding you seek.

Linkbuilding Plans Are Important for Internet Advertising in Houston

Linkbuilding plans are important for Internet advertising in Houston.

Internal link building creates navigational ease within a business website, increases page ranking, when handled properly it creates anchor text to provide excellent results for key phrase targeting to precisely reach the buying audience your business needs to contact for growth and increased sales.

Internal link building is accomplished through main website optimization and article writing packages from Directory One, your best choice in Houston search engine optimization.  Houston SEO accomplishes many marketing feats that translate into sales conversion to meet your business’ bottom line.

External link building plans are also a necessary part of Houston SEO. Back links create credibility and help to increase search engine positioning for key phrases that your potential customers are searching on every day in their effort to locate the products and/or services that you sell.

Back links can be a tricky business however, because every link is not created equal. The value of links is an important factor in external link building plans. Some links have little to no value and only provide temporary results. Other links establish credibility, relevancy and help to build SERP and page rank, which does still  have a number of benefits for online business marketing plans and Houston SEO.

Houston Internet Advertising Company

Your opportunity to benefit from Houston SEO that includes link building, as well as to learn much more about this search engine optimization process is made possible by contacting the leading search engine marketing company in Houston, Directory One at (800) 477-1324.

Our integrity-driven business methods will help you to rise through the ranks online with measurable online marketing benefits that you can rely upon to achieve sustainable business growth for your company.

We have been in the business of helping companies to grow for over 20 years. We remain current with the latest trends and methods as the search engine technologies change and we can help your business to adapt to the modern marketplace with successful Internet advertising strategies right now.

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1. Read the instructions
Sounds obvious enough but I can’t tell you how many times I tried to use commas when semi-colons were required or vice versa to create lists. Also if the last phrase on a list gets cut off between the words, it means the list is too long so simply delete your entire last entry.

2. When submitting multiple locations to Google Maps and Microsoft’s new Bing Local, each site needs to be verified. You’ll have the option to verify immediately by telephone or request they mail a post card to each location in about two to three weeks. When choosing the telephone option it’s absolutely critical to create a schedule and notify each location the day before. You’ll also want to allow about a half hour between calls from Google and call each location again just before you activate the call request. With Google when you submit multiple locations, if you don’t get verified on the first call, there may not be a second chance. You simply need to request the postcard alternative if the telephone verification link is not available.

3. For multiple submissions as you might expect Google Maps, Yahoo Local, the new Microsoft Bing and Superpages lead the way. The “big three” all provide a dashboard from which you can list and manage multiple locations from one page with a single email address and password. At Superpages, all you have to do is call and ask and they’ll set one up for you.

4. Take full advantage of the information opportunities offered by most of the local directories. Superpages leads the way, asking for almost the equivalent of a whole website’s worth of info, with Google Maps running a close second. Simply make sure to fill out the submission forms as completely as possible.

5. If you are submitting more than ten locations or websites, check out Google Maps multiple submission Excel data sheet. It enables you to submit both the basic information as well as optional data such business hours and payment types.

6. Take advantage of the opportunities to upload photos and even videos. What could be better than photos and videos directly accessible from your local directory listings?

7. Make sure to come up with a tasteful coupon offers for the local directories that offer them.

8. Briefly mentioned this one back in part one, “Submitting Multiple Locations to Local Directories:”
Do your keyword research and use keywords whenever appropriate in your site titles, descriptions, tag lines, products or services, specialties, photo & video file names, and video titles.

9. Whatever you do, don’t go overboard with keywords. Don’t just plug in keywords unless they make sense and are relevant.

10. Several local directories, for example, Microsoft Bing, offer the opportunity to include deep links. Make sure to use them appropriately by linking to pages inside your site that will provide useful or helpful additional information to your users.

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The following post is meant to be a combination tutorial (How to Submit Multiple Locations to Local Directories) and case study of my current project, the Right Step Drug and Alcohol Treatment Centers.

Step #1 Client Information Checklist

Create a client information checklist for the client to fill out and return. You will then be able to copy and paste from this document when submitting each location.

The following sample client information checklist is a compilation of the info requested by the local directories for each location:

Business Name: (exactly as you want it to appear):
Street Address:
City, State:
Full Zip Code: (all 9 numbers)
Telephone Number:
Fax Number:
Toll Free Number:
Payment Options: (circle all that apply)
VISA, MasterCard, American Express, Diners, Discover, Debit
Cash, Check, Other: ______________________________
Up to 5 Products or Services you provide in order of priority:
Up to 5 Product or Service Brands:
Up to 5 Specialties:
Languages Spoken:
Year Founded:
Number of Locations:
Number of Employees: (not published):
Business Hours:
Special Offer or Local Listing Deal:

Please provide at least one photo for each location. (Maximum: 10)
You may also provide at least one video for each location. (Maximum: 5)

Optimization

Many of the above including product or service names, brands carried, and specialties provide additional opportunities to legitimately use keywords in your listings. You will also want to optimize the file names of the photos and both the file names and the titles of the videos.

Services:

Alcohol treatment, alcohol treatment center, alcohol counseling, alcohol recovery, drug treatment, drug treatment center, drug rehab, drug rehabilitation, drug counseling, substance abuse treatment

Brands:

The Right Step, Spirit Lodge, The Next Step, TRS Behavioral Care

Specialties:

Detox, residential treatment, intensive outpatient, sober living, aftercare

Step #2 More Optimization -Optimize the location business names

Make sure that you have the correct optimized business name for each location. If, for example, they are already listed in any of the local directories, chances are pretty good that many of the locations will be listed using different business names. Work with the client to arrive at optimized business names for each location. By optimized in this case I mean names that include either a primary key phrase or an appropriate geographic descriptive keyword, or preferably both, as in the following examples that are part of the Right Step multiple location link building campaign I’m working on now:

The Right Step Alcohol & Drug Treatment Houston

The Right Step Alcohol & Drug Treatment Dallas/Fort Worth

The Right Step Alcohol & Drug Treatment Plano

The Right Step Alcohol & Drug Treatment Austin

The Right Step Alcohol & Drug Treatment Hill Country in Wimberley

The Right Step Alcohol & Drug Treatment Albuquerque

The Next Step for Men Drug and Alcohol Treatment DFW

The Right Step Alcohol & Drug Treatment Beaumont

The Right Step Alcohol & Drug Treatment Dallas

The Right Step Alcohol & Drug Treatment Clear Lake

The Right Step Alcohol & Drug Treatment Fort Bend

The Right Step Alcohol & Drug Treatment Baytown

The Right Step Alcohol & Drug Treatment North Houston

The Right Step Alcohol & Drug Treatment Northline

The Right Step Alcohol & Drug Treatment NW Houston

The Right Step Alcohol & Drug Treatment Pasadena

The Right Step Alcohol & Drug Treatment San Antonio

The Right Step Alcohol & Drug Treatment The Woodlands

The Right Step Alcohol & Drug Treatment West Houston

The Right Step Alcohol & Drug Treatment Baton Rouge

The Right Step Alcohol & Drug Treatment Houma

I would have preferred to have added the word Center, for example,
The Right Step Alcohol & Drug Treatment Center Baton Rouge, but that would have exceeded the number of characters allowed in the name of the business for many of the directories.

Step #3 Description & Tagline

Write a 200 character description and a business tagline if they don’t already have one and add them to the client info document so that you’ll be able to easily copy and paste from a single document.

Description:

Alcohol and drug treatment center provides residential and outpatient solutions to alcohol and substance abuse. End addiction and begin a new life with The Right Step. Most insurance accepted.

Tagline:

Providing compassionate, comprehensive substance abuse care

Step #4 Create Optimized Coupon Offer

Please call 1-877-627-4389 to arrange a Free Evaluation by a licensed drug & alcohol addiction professional.

Step #5 Set-up Email Addresses

In order for your listings to be accepted, verified, and published, you will need a unique street address, local telephone number, and email address for each location. More than likely the individual street addresses and telephone numbers in most cases will already exist. If the unique email addresses don’t already exist, you’ll need to create a master gmail account along with an individual gmail address for each location. In the above example I used rightstepd1@gmail.com for the master account email. The individual email addresses already existed and were not being used, so I forwarded them to the master gmail address. That way I was able to verify the email addresses on my own without having to rely on 21 different people to click the verification links from the directories. Also, by using a generic email address for the directory account user IDs, all the submission data can easily be handed over to the client simply by giving them the gmail account.

Step #6 Document

Create an Excel spreadsheet for the project to keep track of the directories, completion dates, and directory user IDs and passwords when applicable,
which also makes it a piece of cake to provide the client with all the info connected with each submission.

Step #7 Submit

Here’s a link to the list of local directories I submit to. In part two next week, I’ll add tips and comments for each of the individual local directories.

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With today’s economic situation, interest in discount coupons is definitely on the rise. While everyone loves a good grocery store coupon, discount coupons have now become the rage in the world of online directories.

Call it a wake-up call or just a little reminder that we’re in the middle of an economic recession, but many of the paid directories included in the Directory One up-and-coming link building package are offering discount codes for submissions during the months of May and June.

Examples include:

• Rubber Stamped
• Aviva Directory
• Greenstalk
• Global-Weblinks
• DirJournal.com
• eWilla Directory
• Best of the Web
• Sezza Directory
• Site Sift
• Ezilon
• Massive Links

Check out the complete list including specific discounts and discount codes at Deborah Mastaler’s Link Spiel blog or Contact Directory One for all your link building needs.

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The short answer is you can never have enough backlinks.

Believe it or not it’s easier to know when you have enough money than it is to know when you have enough backlinks.

According to the answer to a reader question in a Houston Chronicle article by Scott Burns, “you know you are rich when more money won’t change where you live, what you eat, what you drive or who you sleep with.”

On the other hand, you know you have enough backlinks when your website or blog reaches number 1 in Google for the key phrases you have optimized for. You will, however, still need more backlinks to stay there. With that in mind, it would seem that getting more quality backlinks is virually a never-ending process.

Although Google page rank may not be as important to search engine rankings as it once was, it’s still ego boosting to see your site improve its page rank. So unless your site is already a PR 9 or 10, you’ll always need more quality backlinks - along with more quality content in order to hopefully improve your Google page rank.

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After renewing my subscription to the Houston Chronicle this week for the next six months, I had to ask why? Sure, I like reading the sports in the morning in the form of a local newspaper, but even the sports section on the Houston Chronicle’s own chron.com website is more comprehensive and therefore, better because of the sports blogs it includes.

As far as national, world, and business news go, you can of course, get all you can read online with the likes of CNN, Reuters, or ironically enough, the New York Times online.

My copy of the AT&T Yellow Pages Book arrived this week and I’m happy to report that it gets progressively smaller every year. Never having been too much of a fan of the real yellow pages anyway, I can’t say I’m sorry to see the book version on its way out. Just a guess but AT&T has been gearing up for the loss of local yellow page book revenue by buying up more than its share of local online directories. Although their own smartpages.com never did quite take off, AT & T now owns or controls yellowpages.com, yp.com, and anywho.com.

Local Linkbuilding

A recent Search Engine Land newsletter states that “according to a comScore study, local search grew 58 percent in 2008, significantly outpacing the 21 percent growth in overall U.S. core web searches during the same period. As local search grew, Internet Yellow Pages and local online business directories saw double-digit growth of 23 percent over 2008.”

As local search continues to grow, so too will the demand for local business information, which is where Directory One comes in. An early entrant in the local Houston online directory scene, Directory One created its Houston online business directory, Check Houston, back in March of 2000.

And now in 2009 Directory One offers a local directory link building service that’s second to none. Although Google Maps is, of course, the leader in local directories, Directory One realized long ago that the more quality local directories that list your site and the more customer reviews published about your business, the better you’ll rank in Google Maps.

The Directory One local linkbuilding program is offered as a stand-alone, ala carte service.

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