Author: Thomson Chemmanoor
SEO Coordinator

The goal of every SEO is to build a site that ranks well with search engines. But building a website that ranks well with Google and other search engines has a great deal to do with how search bots see your website. With any type of SEO marketing, there are several factors that can negatively impact your ranking.

These following components may negatively affect a spider’s ability to crawl a page or Google rankings:

1. Server is inaccessible for search engine bots.
2. Duplicate of existing content within the site.
3. Outgoing links to low quality/spammy sites.
4. Duplicate Title/Meta tags on all pages.
5. Overuse of Targeted Keywords (Stuffing/Spamming).
6. Broken or missing internal links
7. Wrong syntax in robots.txt file
8. Wrong 301 redirects
9. Characters in your web page URL
10. Sites entirely built in frames and Flash

These are only some of the major factors that impact search rankings negatively. As you can imagine, there’s a host of other issues, such as no-follow links, which also make websites less crawlable.

At this point you’re probably wondering “Well, what can I do to enhance my site’s crawlability?” For starters, you can manage your site in Google Webmaster Tools to identify some other crawling problems your website may have. Also, ensure that your content is readable. Avoid excessive use of Flash animations and javascript. Supplement visuals with sufficient textual content. If you decide to outsource your optimization needs, make sure you’re not dealing with a bad SEO company.

Finally, continue to immerse yourself in website content usability tips and other natural search engine optimization resources. The goal is to build a site that is easily accessible to users as well as search bots. And as the saying goes, build it and they will come.

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Author: Henry Adaso
Internet Copywriter

So now that you know why you should start building links today, are you ready for some tips? If you’re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link.

Informative - No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership.

Credible - Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain.

Descriptive - Explain what the link has to offer. Why should a reader click on the link? Don’t use phrases like “click here” when crosslinking. Use a creative signal phrase instead.

Brief and Useful - Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag.

Groundbreaking - Be the first to report a breaking news story in your niche and others will be happy to credit you for the gesture.

In summary, a quality link is brief, useful, descriptive, and enhances user experience. If you’re new to SEO, you may first want to get acquainted with linking, inbound & outbound links.

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Author: Jeremy Brake
Directory One, Inc.
PHP/CSS/Web Development & Optimizer

Computer Security is very valuable in todays’ CyberWorld. Let me introduce you to a good solution for your networks. Set up a Windows Honeypot so you can trap a hacker by making him believe that it’s an actual computer. It really is a good trap for hackers. This is one way you can beef up your security on your own network.

Here is a link below if you’re interested in setting up one of these honeypots on your Windows Network.

http://www.netvigilance.com/winhoneyd 

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Author: Jeremy Brake
Directory One, Inc.
Web Development & Optimization Expert

There is more to Google than you know. Some people just search while others may find ways to compromise your Central Processing Unit (CPU) or a Server. Google is a very powerful tool to hackers that are trying to track down exploits or vulnerabilities in systems. Here is what a hacker might do to compromise your system.

To use these methods you will need to go to Google and type in the commands after the —> into their search bar….

Remote Desktop Connection —> “VNC Desktop” inurl:5800

Compromise Unix User and Passwords —> filetype:pwd service

To Find Sensitive Information such as Passwords and Financial Stuff
—> filetype:bak inurl:”htaccess | passwd | shadow | htusers”

Database Hacking —> filetype:properties inurl:db intext:password

IIS Hacking —> intitle:”Welcome to IIS 4.0″

Edu Hacking —> “not for distribution” confidential site:edu

Hackers use all of these techniques above to compromise a system. After they compromise it, they will use it to hop around and hack other computers; at least that would be the way a smart hacker would go so he would not be found. This is one of many attacks that Internet Hackers may use.

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