Search Engine Marketing

Houston SEO companies like Directory One know that having your business listed on Yelp.com can greatly influence a local buyer’s decision. Yelp is growing in popularity and is steadily becoming one of the best local business review websites on the internet changing the way we think of word-of-mouth marketing. It occurred to me that I should write a blog entry all about Yelp after a client of mine mentioned he had never heard of Yelp. His Yelp business listing was unclaimed so he had no way of tracking his visits or replying to any reviews. When he received a negative review it went unanswered and that is the worst thing you can do as a business owner. What he should have done was privately respond to the review and try to resolve what was causing the negative review in the first place. This may sway the reviewer to revise his original negative review and change his mind about the company. When a reviewer receives a private or public message from a company apologizing and offering a solution the reviewer will suddenly feel more appreciated and that their concerns are not being ignored. Also with Yelp a business owner can drive customers to their business by announcing special offers. Business owners can even track visits, add photos and a detailed business description. So, what are you waiting for? Create a business listing on Yelp today! And if your business already has a listing, be sure to claim it and start making the most out of your Yelp business listing.

To learn more about social media marketing contact Houston search engine optimization company Directory One at 1-800-477-1324

The title tag is the most important tag. It has an average role in SEO and more importantly it can be a difference maker in bringing traffic to your website. The title tag not only displays on top of the browser window, but also appears as linked text in search engine results.
So, if you want your title tag to be successful, then apply some of the dos and don’ts below to your own title tags:

• Keep your title tag length at about 60 to 90 characters
• Consider | Using | Piping to break up keywords or phrases
• Put your primary keywords at the beginning of the tag
• Use title case which involves capitalizing everything except for smaller words like “for”, “is” and “a”
• Every single page on your website should have a unique title tag that correlates to the content on that specific page
• Minimize the use of commas
• Avoid using superlatives like “best” and “cheapest”
• Do not change the title tag regularly
• Craft together an engaging tag if possible to get more conversions

To get more information about SEO tactics or if you need assistance creating optimized title tags contact the Houston Search Engine Optimization Company Directory One at 1-800-477-1324