Author Archive

Pay Per Click

Directory One wants to help you obtain customers on or off the internet. We strive to do what others do not do by being up front and simple about our services. We bring you some simple reasons why the advantages of pay per click or paid search are better than most advertising channels.

Geo-Targeting

As a business, you can target anyone within the area you want to target. Google and other PPC search engine can target who clicks on your ads by reading the address of the computer. Say you only want to target potential customers within 10 miles of your business, you can. This feature can eliminate costs that make most business owners love the service.

Mass Targeting

On the other hand, you can literally reach out to a potential customer in Canada if wanted to. There are no limitations to where you can advertise.

Ad Scheduling

Say you don’t want to run your ads at night because you do not have staff to answer the phone or respond to an email, you don’t have to run your ads at night.

Screening Your Customers

Say you wanted to screen a customer to see if he has an email, phone number, health insurance, car insurance, life insurance, married, old, young, male, female – you can, have the ad send them to a page to fill out some information and you can contact them later.

Website - No Website

With Pay Per Click Advertising, you don’t need a website, if you have one great. If you don’t, then you can send them to a form hosted by us.

Tracking Your Customer Origin and Destination

Don’t you want to know where your customers came from? How did they find you? With Pay per Click, you can track them by phone or email and find out where they end up. This is the most tricky and complicated part of Pay Per Click or Internet Advertising in general, but if done properly you can gain valuable information about your customers and your business.

Complete Control over your advertising

With visibility and precise targeting of your internet advertising with our help you can maximize your advertising budget to get the most for less.

It’s like having your very own advertising agency for pennies on the dollar.

You tell us how much you want to spend for an action taken by your potential customer. You can demand that you only want to spend a certain amount each month. You can turn on or off these ads anytime and return anytime, instantly. You have complete control. That’s the real advantage over any other advertising method.

For a free consultation please contact us.

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As a former small business owner I can say that I wish I had the pay per click program or Google Adwords when I was running my business.  The money I spent on other advertising channels looking back now, was not worth it.  I couldn’t tell how many customers came from my ads I placed in a local Chinese bi-weekly.  All I knew was I wanted to target the community and paid $400 a month for this bi-weekly and I had several other newspaper I was using.  And because of traditional education, I thought top-of-mind awareness is the sure way to generate leads or get new customers through the door.  I had a website, but didn’t know anything about Search Engine Marketing or Pay Per Click to generate business.

Fast forward 6 years and I now work for an SEO company.  I can assure you, small businesses can get quality leads to use their products and services because search is “intent”.  The customer “intent” is what he is searching for, that alone is 50% of the whole process of customer acquisition.  The customer is doing the work for you or us.  The customer is saying he or she is looking for your product or services.

In this ailing and changing economy, the last thing you want to do is not know how to spend your advertising money but you already knew that.  I have probably said things you’ve already known, so the question is:  If you’re not using paid search or pay per click, can you afford not to?

Everyday, someone is looking for your products or services.  We can help you put your company or your competition in front of those customers. If you give us a call first we won’t help your competitors…that is guaranteed!

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According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.  With recent changes in Google Adwords, there is an auto feature for mobile ads placement.  If you haven’t notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.  Of course not all devices are going to have these ads delivered to them, only iPhones and other mobile devices with full Internet browsers will be targeted.  To write ads for other phones with internet capabilities, you must follow Google’s guidelines on writing for these devices.  Fewer characters are allowed in mobile ads than in standard text ads, and each ad must link to a mobile landing page.  Regular Adwords image ads needs to have the content network turned on in order for them to show.

Learn more here…

Is This Beginning of The Mobile Ads Era?

Suddenly, the reach of users have dramatically increased without any extra efforts.  Google certainly knows how to open markets for advertisers.   This gives Adwords and PPC managers a new role and that is to study the implications on their client’s advertising performance and budgets.

We can think of one benefit for advertisers and that is their phone numbers suddenly takes center stage and certainly becomes an obvious call to action.

Back to the phones, certainly Google phones and Iphones will be the focus of this now new channel.  Google is a smart company and moving at lightning speed.  Nevertheless, Google has always made it easy for advertisers and PPC managers to benefit from the changing landscape.  They are changing how to reach customers with advertising faster than anyone or any industry can predict.  The result will have to be determined after some data can be gathered.  This a positive step for the industry or any industry for that matter.

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Eric Brantner
SEO Writer

The blogosphere can be a lonely place if no one is reading your blog. It makes you ask the question “is this even worth it?” Yes, blogging is worth it. You just need to make some adjustments so that your blog has more online visibility.
The first step to increasing your web presence is understanding why no one is currently reading your blog. Here are 5 reasons your blog is dead.
1. It Isn’t Optimized- If I’ve said it once, I’ve said it a thousand times—the search engines love fresh content. That’s why it’s so important that you optimize your blog posts. By including relevant keywords in your titles and content, you increase your chances of ranking well in the search engines. High organic search rankings will earn you a steady flow of traffic.

2. You Aren’t Marketing It- A blog is like any other property—you have to market it if you want people to see it. Beyond optimizing your posts, you need to push your content on the social media sites. While you might say “But I already submit all my posts to Digg and other sites.” Social media marketing is about more thank clicking submit. It takes time and a commitment to the community to learn how to properly market content through social media.

3. Your Titles are Boring-The internet is overflowing with blogs. Recent estimates put the total number of blogs well in excess of 100 million. With so many posts pulling at online users’ attention, it’s crucial that you give people a reason to click on your blog. How can you do this? The best way is by creating compelling titles that force people to click. Ask yourself, “if I saw this title, would I click on it?” If not, you need to change it.

4. You Don’t Offer Anything New- What do you offer users that they can’t find anywhere else? If you’re just another “me too” blogger, you don’t give readers an incentive to follow your blog. It’s the same old content that’s been done a thousand times before. Offer something new. Just give your true pinion, and that will help separate you from the pack.

5. The Content Isn’t Scannable- There’s nothing wrong with having a lot to say. Just make sure you don’t present your content in a format that scares readers away. Long blocks of text with no whitespace will cause visitors to click “back” immediately. Break it up into short passages with bold headings so that it’s easier to scan.
What tips would you add to this list? Tell me about them in the replies!

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Another week is coming to a close in which numerous great posts about internet marketing were written. In case you missed any of them, here are 5 useful posts to further your online marketing education. Enjoy!

1. One of the most important questions you need to think about is—what value are you adding? Whether you’re a blogger, affiliate marketer, or SEO, you need to identify what you offer that sets you apart. Stop relying on shortcuts, and actually figure out how to be a valuable member of the online community.

2. In the ideal world, SEO and usability go hand in hand. But sometimes, people take SEO too far and SEO ends up ruining their site’s usability. In this blog post at ReveNews, several examples of over-optimization are discussed. Avoid these mistakes to make certain your website remains user-friendly.

3. SEO tools can make your life a lot easier and your site a lot more effective. This list of 5 free SEO tools you’re probably not using yet are highly useful to helping you achieve your ultimate goals. Take a look at them to see if there are any you can take advantage of.

4. Social media marketing is becoming more popular by the day. This blog discusses social media vs. niche social media and the future of both. This blogger believes niche social media sites will rise in popularity over the coming years, helping to drive targeted traffic through social media marketing.

5. The battle between average web designers and SEOs can be an ugly one. In this post entitled 10 Ways to Piss Off an SEO, common web designer oversights that drive SEOs crazy are discussed. It’s a great checklist for web designers, and it’s pretty darn funny too.

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Eric Brantner
SEO Writer

I realize I’m running the risk of sounding cut-throat, but one of the keys to managing a successful business is to take advantage of your competition’s shortcomings. By figuring out the areas in which they’re lacking, you can hit them where it hurts, taking market share from them.
How does this relate to internet marketing? It’s simple. Study the online marketing techniques of your main competitors to determine which areas they need to improve on. Then, simply outperform them in those areas.

Copywriting

For example, you can begin by viewing the copy of their website. One of the biggest mistakes companies make on their websites is to talk only about themselves. Their copy is filled with “we” and “our company” while rarely mentioning how it affects “you.” Customers don’t care about your company. All they want to know is what’s in it for you. If you can connect with consumers better than your competitors, you’ll stand a great chance of nabbing potential customers.

Keywords

Unless your competition has been following an active SEO strategy for several years, chances are they’re missing out on some quality keywords. Analyze the sites of your 3 main competitors to figure out which key phrases they are targeting and, more importantly, which ones they aren’t. Now, you want to make sure the phrases they’re missing are worth targeting and that they aren’t cheap keywords. The key is to find key phrases with decent search volume that others are missing out on.

Social Media

Has your competition jumped aboard the social media bandwagon yet? Or are they waiting to see if Twitter is a fad or blogging is a waste of time? The web is an interactive platform. Regardless of whether or not your competition is involved with social media, your company needs to be. You can connect with potential clients, existing customers, and important industry leaders. If you’re lucky, your competition hasn’t gotten wise to social media marketing, and you can exploit their oversight by establishing a strong social web presence.

There are several more ways to take advantage of the competition’s shortcomings. PPC, off-site article promotion, and link building are just a few of them. What tips would you add to this list?

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