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Author: Henry Adaso
Dispelling some misconceptions and half-truths about business blogging
When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it’s hardly a one-size-fits-all. Just ask any successful business blogger and they’ll tell you how tricky it is navigating the waters of blogging as a promotional tool. For the rest of us, here’s what you need to know before jumping on the bandwagon.
1. Blogging leads to higher revenue
The biggest misconception about blogs is that they automatically lead to an increase in revenue. Well, at least not directly. For the most part, the idea is to build an audience and brand your image in a way that helps establish your company’s presence on the web. As Eric pointed out in his piece, Intangible Benefits of Social Networking, people feel more comfortable buying from companies they recognize.
2. No one reads blogs
As silly as it sounds, blog skeptics still exist. No wonder so many companies miss an opportunity to expand their customer base and keep existing customers happy by connecting with them through blogs.
3. Blogging is for web savvy people
In actuality, it’s so easy even a Geico caveman can do it. Then again, those Geico cavemen can also do the electric boogalo. But I digress. Of course, it helps to know a thing or two about writing for the web, but with the advent of various novice-friendly publishing outlets, there’s something for everyone.
4. I don’t have to blog regularly
You don’t have to blog every day to be taken seriously, but it’s important to keep your business blog constantly updated with fresh content. If readers are greeted with a ‘Gone Fishing’ sign every 2 weeks, they’ll probably click over to the next blog on their bookmark.
5. It’s OK to fake it
It’s absolutely not OK to advise people on a subject you’re not familiar with. If you’re not qualified to talk about hangover remedies, for instance, leave the job to those who are well experienced in that area. In a world where everyone’s an expert, your reputation will go a long way in setting you apart from competitors.
6. Formatting? It’s just a blog
Believe it or not, how you present your posts matter to readers. Keep it short, concise, and relevant. Avoid posting in formats like PDF, MS Word, or others that may require new readers to download additional software. If you’re unsure, consult these effective web writing tips before getting started.
7. Business blogs are supposed to sell products
Don’t bore readers with sales pitches. No one wants to hear you ramble about your product. Instead, provide readers with valuable information and helpful tips.
Remember, the ultimate goal is to establish your image as a respectable brand. If you do that successfully, good tidings will follow.