SEO website marketing terms might be unfamiliar to some people. This is unfortunate because Houston SEO is so important to the success of your online ventures. Houston Internet marketing company Directory One would like to help you understand the terms and jargon used in SEO marketing. Here’s the next installment of our glossary of common terms and phrases related to Houston SEO Services:
Glossary E
Earnings per Click
Earnings based on how much advertising publishers make from each click.
Editorial Link
Search engines count links as an indication of quality. Search engines count editorial links that were earned over links that have been bought or bartered.
Emphasis
The HTML tag used to emphasize text.
Entry Page
A user enters your site via the entry page.
Error page
A web page stating an error message such as “File Not Found”
Expert Document
Expert Documents are quality pages that contain links to many non-affiliated topical resources.
External Link
An external link references another domain.
Exact Match
This is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.
Exclusive Advertising
An exclusive advertising contract allows advertisers to purchase all inventory on a given page or for chosen keywords.
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Houston Search Engine Optimization, or SEO, is an effective strategy used by search engine marketing companies to advance a website’s position on the SERPs. Many of the technical terms and jargon used to describe elements of Houston web marketing can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. Houston SEO marketing company Directory One would like to help you understand the terms and jargon used in SEO marketing. Here’s another entry in our continuing glossary of common SEO terms and phrases:
Dead Link
A link that no longer functions.
Deep Link
A deep link leads to an internal page within a website.
Dedicated Server
A dedicates server is serves only one website or a small collection of websites owned by a single person. Dedicated servers tend to be more reliable and secure than shared servers.
De-Listing
Temporarily or permanently being dropped from a directory or search engine.
Demographics
Statistical data or used to describe segments of a population. Some Internet marketing platforms allow you to target ads at websites or searchers who fit a specific key demographic group. Common demographic data includes information about the gender, age, income, and education of a specific population.
Description
Directories and search engines provide a short description of a website to provide context for searchers.
Directory
Directories group websites into categories and provide site descriptions. With a directory, picking the right category and composing a description rich in key phrases will result in greater visibility.
DNS
Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.
Domain
Method used for logical or location organization of the web. May also be used to refer to a specific website.
Doorway page
A doorway page is a web page full of relevant keyword-rich copy whose sole purpose is to be fed to the search engines.
Duplicate content
Content which is duplicate or near duplicate in nature.
Dynamic content
Content which changes over time.
Dynamic Rotation
Dynamic rotation allows ads to be placed on different pages of a site, exposing users to a variety of ads.
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Successful Houston web marketing companies use Search Engine Optimization, or SEO, as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in Houston search engine optimization can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. Houston SEO marketing company Directory One would like to help you understand the terms and jargon used in SEO marketing. Here’s the third entry in our continuing glossary of common SEO terms and phrases:
CACHE
A cache is a temporary storage area where frequently accessed data can be stored for fast easy access.
CLASS C IP’S
Link builders often look to get links from servers/websites with IP addresses that belong to different Class C Networks. Search engines usually do not give the same weight to links that are on the same IP address as those coming from different IP addresses.
CLOAKING
In SEO, cloaking refers to the technique of serving pages to a search engine spider that are different from what a human visitor sees.
CONVERSION RATE
The rate at which traffic is converted to a desired result, the result being a form based lead, a phone call, a sale, or any other useful activity that leads to a sale.
CPC
Abbreviation for Cost Per Click, the base unit of cost for a Pay Per Click (PPC) campaign.
CRO
Conversion Rate Optimization – optimizing your website so that it is fully prepared to maximize the number of conversions – a sale, a lead, or whatever the goal of your site is.
CTR
Click Through Rate – the ratio of clicks per impressions.
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