Search Engine Marketing

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SEO Press Release Writing and Distribution

SEO press release writing and distribution is provided by the most experienced SEO firm in Houston, Directory One. To receive maximum exposure online, please call (800) 477-1324 today and speak with one of our friendly, search engine optimization experts ready to help you find new ways to grow your business through Internet marketing services that work!

At Directory One, we know what works and what doesn’t! For more than 20 years, we have been helping businesses get listed and show up prominently in online searches and various business directories. We combine SEO services with technical expertise and professional writing services to ensure that our client websites generate and increasing number of leads for their business continuously with each passing year.

One very important tool for receiving exposure online is the press release. Most people in business have either heard about or used press release services in one way or another, but not all have been aware of the importance of optimizing their press releases so that these press releases are prominently displayed and distributed in today’s medium, the World Wide Web.

Just as you must have SEO web content on your business website, you also need to make sure that your target audience is reached via the press releases that are written and distributed for your company.

Experienced Press Release Writers

Experienced press release writers are a part of the Directory One team of marketing professionals and as one of the largest press release distributors in Houston, our clients receive the most significantly effective writing services for enjoying the benefits of lead generation stemming from their online marketing campaign.

Major Press Release Distribution

Where your press releases are distributed and how extensively this is accomplished is also critical to the success of your Internet advertising strategy in action.

Showing up on the first page of Google is accomplished by using the correct press release distribution services and receiving the acknowledgment of your business credibility.

Online reputation management is also an important benefit that is derived from using the major press release distribution companies and making your positive mark on the consumer public.

Find out more about SEO press release writing and distribution by calling (800) 477-1324 to speak with the friendly, experienced online marketing professionals at Directory One today!

SEO Positioning

SEO positioning is critical for Houston businesses who wish to remain competitive with the increase in Internet technology usage by the mass population of our great state. Please call (800) 477-1324 to speak with the Internet Advertising Specialists at Directory One today and find out more about how your business can grow through the use of online marketing campaigns that work!

As one of the oldest, most well-established SEO firms in Houston, Directory One has assisted multitudes of businesses in Houston, Texas, across our state and even across the nation to grow their business with effective advertising strategies, achieving long-term success. Discover how your business can capitalize on our experience partnered with today’s technological tools by giving us a call to discuss your business marketing goals.

What is SEO Positioning?

When someone mentions the phrase “SEO Positioning” they are likely speaking of the spot on the search engine results page (SERP) where a specific website is noted and linked to from the search engine companies Google, Yahoo or Bing. While more than 65% of all Internet searchers seek to find their information by visiting Google’s main landing page, many people are still concerned with showing up on Yahoo or Bing for reaching the other 15% – 25% (fluctuating figures) of potential customers looking for their products and services. Therefore, the term SEO Positioning, as it may have been mentioned to you, qualifies for all of those search engine companies and any others existing as well.

The reason this would be called SEO Positioning, instead of search engine positioning or online positioning, etc. would basically be in reference to the fact that SEO services and methods are the ways in which a company is more likely to reach page 1 of Google or other search engine result pages.

There are a vast number of methods in use today that are categorized as search engine optimization (SEO.) Optimizing your business website directly and increasing the number of links reaching your website are the main types of SEO that most people are acquainted with. While all of the details involved in search engine optimization and positioning may still be a mystery to a large number of business owners, the need for online business marketing services rarely is anymore.

Finding information about how to optimize a website is no longer difficult in part because a simple online search will return a significantly large number of informative results. Unfortunately, what is not always made clear is the vast amount of time required to perform these tasks, as well as the very serious importance involved in continuing SEO services for the life of your business.

Marketing and advertising is well known for being a cornerstone of lead generation and business development. However, it may still take some time yet for the vast majority of businesses to place SEO services on the very same level as conventional forms of advertising such as print ads, telemarketing services, television commercials and billboards.

A bit of research will reveal, however, that Internet advertising can often return far greater results in terms of exposure and success rate as it relates to increased profit. The term “Location, Location, Location” now has a more complex meaning as virtual location has been beating out the importance of physical location on a number of levels for achieving significant business growth steadily and surely.

Please contact the SEO positioning experts at Directory One by calling (800) 477-1324 to learn more about receiving assistance with the development and execution of an online business marketing plan to fit your company’s precise needs for marketing in today’s commercial marketplace.

Search Engine Optimization: The Evolution of the Business Website

Search Engine Optimization: Managing the evolution of the business website can be a time-consuming task and a risky one as well. I will describe further details about this subject of the process of growing your business and adapting your business website to meet the needs of constant change in today’s technology business tools, but first, if you have reached this page because you are seeking a reliable source for SEO web design and updating, please feel free to give the technology experts at Directory One a call now at (800) 477-1324 to allow us to use our several decades of experience in our field to help you with your future business growth.

SEO Website Updating

When you or your web team make updates and changes to your business website, can you be certain that those changes and web updates will not harm your Google search engine ranking or results page positioning status?

If you or your staff are not devoted followers of the more than 300 changes the Google web team makes to their algorithms each year, identifying which business websites provide excellent exposure online, then you are most certainly risking affecting your profits and business stability every time you make a website change.

The words in the content on your web pages, the structure of your website and how readable it is for search engine spiders, little things like sitemaps and robot text files, the words you choose to link in your web pages, how many links you have in your website on specific pages, whether you have internal links or external links, the load speed of your web pages and the priority these pages are listed in are only a few examples of details that are often adjusted when website changes are made, which can affect whether you show up on page 1, 2, or 3 of Google and whether you do not show up to approximately 90% of the Internet searchers.

Houston SEO Firm: Minimize Your Risk

The risk is very real, but when you use the services of web technology and SEO experts at Directory One, one of the oldest SEO firms in Houston, you can relax with the knowledge that these little changes that can make huge financial differences to your company will be handled effectively as your business website is continuously optimized and updated to maintain your opportunity for long-term success via proper management of the tools available to your company through Internet marketing and website development.

Please call (800) 477-1324 to speak with the skilled professionals at Directory One who will be happy to provide you with a website analysis and discuss your business goals for lasting growth in today’s increasingly competitive marketplace.

Houston SEO Firm: Organic Search Engine Optimization

Houston SEO Firm: Organic Search Engine Optimization

Houston SEO Firm, Directory One, is the leader in Houston, Texas for providing exceptional search engine optimization services.  We have been helping businesses with their advertising and marketing needs for more than 20 years and have remained in business through these decades by providing integrity-based services to all of our client companies.

Among the variety of online advertising services we provide, organic search engine optimization is one of our offerings that has definitively assisted in the business growth of hundreds of companies throughout the years. Natural AKA organic SEO is different than pay per click services, which we also provide, and will be explained in more detail throughout this blog article.

Please consider contacting Directory One today to receive any of the following services:

  • Web Design
  • SEO Services
  • PPC Services (Pay-Per-Click)
  • Website Updating
  • Video Marketing
  • SEO Website Analysis
  • Web Hosting
  • Domain Name Registration
  • Online Business Marketing
  • Web Content Development
  • Press Release Writing and Distribution

Our team of Web Professionals, SEO Specialists and Marketing Experts are fully trained and have years of experience in providing these services and working with our client companies in long-term relationships to keep the businesses we serve growing strong year after year.

The professionals at Directory One are committed to maintaining exceptionally high standards as we assist companies throughout Texas and the nation in reaching their business goals through effective modern marketing methods.

Organic Search Engine Optimization

When a key phrase is typed into the Google query field, a list of 10 main websites appear as a result in the body of the page. At the top and side of the page, there are additional links to websites which are called sponsored listings (PPC.) Depending on the nature and regionalization of each search, a Google map may also appear at the top or in the middle of the page with a number of business links beside it as well.

This comprises the basic search engine result page for a key phrase/key word query in the most active search engine, Google. (Google still holds about 65% of all search engine traffic to this date.)

There are separate methods for ensuring that your business is displayed in these various parts of the search result page. At Directory One, we can assist you in appearing in all three portions of this display. However, in discussing natural SEO, there is a long list of methods that must be employed in order to obtain these “free” listings above your competition.

It is common for these organic listings to be more highly trusted as people generally believe that the companies that show up on the first 1-3 pages of the natural listings in Google are there because of being the most active and popular listings, rather than being listings that are paid for or “forced.”

Google works hard to ensure that these listings are not forced onto the front page by companies that are not actually credible and has provided a small list of ways that businesses may optimize their website in order to appear on these pages.

Some key phrases are more competitive than others, however, and simply following in line with this small list of methods will not be enough to reach the front page, or at least, it may take a great deal of time and effort to both thoroughly comprehend the ways in which to implement the Google suggestions, as well as in the act of the implementation itself.

Contact the Directory One professionals at (800) 477-1324 to receive the technical assistance you need from an experienced team that knows all of the ins and outs in getting your site to climb up the list in the organic search engine listings through SEO methods that have been proven to work and that are continuously updated as Google makes its 300-400 changes in algorithm patterns each year.

We will be happy to work with you toward achieving a cost-effective solution for marketing your business online using organic search engine optimization and other means of Internet advertising as would be most appropriate for your business, your target audience and your industry.

Additional Resources:

Key Phrase Analysis Packages

White Hat SEO

Search Engine Optimization Pricing

Strategically Position Your Company for Maximum Exposure

Developing an Online Presence