Monthly Archives: | December, 2008
Press Release Case Study
by Herb Firestone Marketing Coordinator The following is an excerpt from a joint press release for Directory One and Dovari, Inc. - a well-known provider of customer relationship management and sales force automation software. Directory One, Houston's Largest Website Marketing Firm, Awards Dovarri Multi-Year CRM Agreement Mon. December 08, 2008; Posted: 10:59 AM "HOUSTON, TX, Dec 08, 2008 (MARKET WIRE...
Google is automatically targeting mobile users with your regular Adword ads!
According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities. With recent changes in Google Adwords, there is an auto feature for mobile ads placement. If you haven't notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out. Of...
Latent Semantic Indexing
by Herb Firestone Marketing Coordinator Last December Directory One SEO specialist, Nick Perone wrote an article titled Latent Semantic Indexing, the Future of SEO. After explaining what latent semantic indexing is, namely “a way for search engines to index websites and answer search queries without relying solely on keywords or key phrases,” the article goes on to say that “the...
Google’s New Search-based Keyword Tool
by Herb Firestone Marketing Coordinator It’s no secret that the first step of any SEO or PPC campaign is keyword research. Similar to the Adwords tool, Google’s new Search-based Keyword Tool works equally well for SEO as for pay-per-click. Just like Superman it's faster than a speeding bullet and more powerful than a locomotive. In fact the only thing it...