Talk about ROI. A local attorney, that has been with Directory One 6 years, settled a lawsuit he found on the Internet for 1.5 million dollars. The attorney will keep 500,000 dollars. The attorney has paid us about 18,000 dollars over the past 6 years. He estimates his return on investment at 50 to 1. Well done Directory One staff.

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Having been in the search engine marketing business for 10 years now I realize who the players are in town. AWSP (Advanced Web Site Publishing) is in the top three along with SEO Houston and Directory One. www.directoryone.com has been the leader for many years. There are a host of new ones popping up like Top Spot, Schipul, and Marion. They are trailing the top three but I can see them gaining ground everyday. Communication is the key to keeping your spot as customers will go from company to company. Most customers want great communication and they will drop you if the communication lacks at all. Customers who purchase website search optimization want to call and get someone on the phone now, not later. When we get a lead off the website it will go bad within 24 to 72 hours. You must respond to them now.

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The Houston Omni Hotel used Artistic Video to edit a video this week. Their marketing department was very complimentary of the job Dave Strauch did on their video.

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