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Search Engine Optimization: Stay Current on Your Customer Searches with Analytics

Search engine optimization services through Directory One helps you to stay current on your customer searches. Give us a call today at 713-465-0051 to speak with an SEO professional ready to discuss your search engine optimization needs as they relate to your specific industry, business and clientele.

To effectively optimize your website, you must know what to optimize it for. That means that you need to know how to target or reach your customer base. The method that you will use to do this may have to vary a bit with time. 

There are tools to assist you in staying on top of all of the details regarding how customers are finding you, what key terms they are using when they find you, what terms they are searching on and not finding you with, as well as what search engines they are finding you from. 

There are most certainly many more details involved in targeting your preferred audience in an effort to increase your ROI (return on investment) in your marketing plan. However, one tool that helps with a number of these SEO analysis matters is Analytics.

At Directory One, we provide the Analytic tools and education you need to be able to stay on top of the current actions you must take or authorize your SEO company, Directory One, to take in order to ensure that you are maximizing your Internet marketing potential.

Houston Search Engine Optimization

A lot of companies and individuals throw the term, search engine optimization or SEO around casually without a full understanding of what it really is. Many companies even claim to offer SEO services, stating that they have the latest and greatest software that is better than everyone else and delivers amazing results.

They claim to have automated search engine optimization, stating that everyone should ignore the other SEO companies, however, the actual results are too often lacking and companies find themselves losing money to mysterious automated systems. 

In the worst-case scenarios, which are unfortunately very common, businesses often find themselves blacklisted or de-indexed from search engines. This is because the search engine crawlers are continuously on the look out for these so-called SEO automated programs that are attempting to cheat the system and which often even support spam sites that frustrate Internet searchers attempting to find valid search results.

Houston search engine optimization company, Directory One, understands the detailed intricacies involved in SEO. We recognize that your business has individual needs and do not attempt to sell a one-size-fits all solution.

Directory One works with your company to actually optimize, or continuously help your website to target the audience that will bring you paying business. Because we have been in business for over 20 years, we have worked with companies in a large variety of industries and with both large and small businesses.

Targeted Internet Marketing

Unlike many other outdated, conventional forms of advertising, search engine optimization should actually be a targeted Internet marketing campaign that ensures that a business is marketing its products and services specifically to the consumers who might actually consider making a purchase. Billions of advertising dollars have been thrown away over time marketing to audiences who would never be making a purchase from those companies.

The dawn of a new age has arrived, however, that eliminates the need for such wastefulness with regard to advertising budgets. Those old marketing methods have unfortunately lead some business owners away from the understanding of how fundamentally important their business marketing campaign truly is.

It is time, however, for those businesses to get back in the swing of things with search engine optimization. Drawing customers to contact you and answering customer calls through key phrase search engine marketing and more should consume the majority of your advertising budget now that the world is digital and online.

Learn how to truly optimize your website by staying current on your customer searches with Analytics and by contacting Directory One at 713-465-0051 today. The time for building your business marketing plan to encompass actually reaching your target audience is now. Call today!

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