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Once you have a website, you begin to understand how important it is to update website content. By not adding new articles and page content to your site, you risk boring your visitors who may soon stop returning; however, updating too frequently may risk diminishing returns and cause your costs to skyrocket. Rising content costs can become increasingly expensive for companies that involve many people in their content and website design process. So, what is the optimum schedule as you consider how often to update website content?
Whether you update website content yourself or have hired a web development company to do this for you, you can check your web statistics to develop an updating strategy. These statistics should be able to tell you how often visitors come to your site and with what frequency. The trick is to establish a pattern of visitation, so that you can update website content often enough to reward visitors with new content every time they come to your site. If the bulk of your visitors are coming to your site one or two times a month, adding new content several times a week is likely counterproductive; on the other hand, only adding new content every couple of months means that your visitors may notice “stale content” and eventually be turned off. An update frequency that is not coordinated with the rate people visit your site may become a real problem for your site’s effectiveness.
Other useful information that can come from web statistics includes a look at more specific content areas within your site. Look for the numbers behind: